Web Analytics Consultant-Leading Retail Brand

A fantastic opportunity has become available with a leading Retail organisation for a Web analyst to work closely with the Marketing insight and optimisation team. This company is a giant in the Retail space and has been extremely successful in rapidly growing revenue and customer numbers over several years. The web analyst role involves working with other team members and with Lead analysts to ensure an iterative approach to Insight delivery.

THE ROLE

- Working closely with the E-commerce team as well as independently, to develop hypotheses on areas of the business where operational improvements may be possible.
- Deliver a consistent, seamless and positive experience and get to know individual customers across all brand touch-points
- Focusing the analysis and research against internal and external factors/competitors to quickly see where there may be real opportunities to have impact and focusing on those areas.
- Support the team with scoping and executing pieces of analysis particularly surrounding online, instore and customer data to drive insight and business value
- Supporting individual projects, where necessary to help drive them in the right direction by ensuring that the analytical thinking behind projects is coherent and robust
- Building the tracking capability to show the true impact of improvement initiatives and bringing sufficient statistical insight to ensure that observed changes are significant in sales, costs, service & availability.
- Campaign analysis including working with Marketing on multivariate testing and reporting
- Additional work will include providing insight into our website performance (Pageviews, conversions, bounce rates, etc) including customer shopping behaviour on site and pathing information to make recommendations for improvement

ABOUT YOU

- Interest/passion for analytics and identify appropriate and fit for purpose solutions that drive positive, seamless and consistent customer outcomes
- Attention to detail and drive to ensure completion of tasks
- A strong ownership for delivery of the plans
- Extremely strong analytical problem solving skills
- Exceptionally numerate and strong in statistics
- Excellent communication skills are necessary as findings must be communicated to both internal and external parties, as well as to non-technical audiences
- Work with website analytical tools such as Google Analytics and various different platforms based around both in-store and E-commerce.
- Take vast amounts of data in raw formats and translate into a digestible understanding for product owners and business managers to use for actionable strategies
- Experience working in a retail, direct marketing, agency, consultancy, E-commerce, online or similar environment will be beneficial

Location

-Central London

Salary

-Up to £375.00per day

Duration

-6 month contract with the opportunity to extend further

If you would like to apply for the Web Analyst position then please contact Hayley McKinnell or drop me an email with your current CV (see below)