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Travel Demand Management (TDM) Operational Coordination and Analysis M
Eingestellt von Transport For London
Gesuchte Skills: Network, Marketing
Projektbeschreibung
People are right at the heart of our business here at Transport for London, and there couldn't be a more exciting time to join us. You'll become an integral part of a highly respected team providing vital guidance and support to the business. You will contribute to a wide range of challenging projects and develop your career at the same time.
About us
Transport for London's Travel Demand Management (TDM) team works with transport partners to develop and deliver customer information through integrated marketing communications and engagement. The objective is to provide better journeys for customers and reduced congestion across the capital's transport networks.
This is an exciting opportunity to manage the interface between the TDM programme and planning teams within the TfL Rail and Underground directorates and wider rail industry. The role will support the delivery of projects required to facilitate major improvements across London's rail network, and customer travel advice campaigns during high profile events in the capital. The role is critical to the development of initiatives to provide customer information relating to everyday crowding issues, both today and in future years as London continues to grow.
You will exercise technical expertise and exemplary communication skills in managing ongoing liaison at all levels; managing transport information and specifying technical tasks to develop, execute and monitor TDM strategy and delivery plans.
Scope
The Travel Demand Management team work in collaboration with the wider business to specify and deliver activity to achieve travel behaviour change in specific locations, in line with the operational requirements of TfL.
The TDM Operational Coordinationacting as a specialist conduit of technical information for the use of channel owners across Marketing and Communications. The post holder will liaise with senior stakeholders to gather information on operational delivery programmes then provide detailed, specialist analysis on that data and provide, as an output, appropriate information to feed into planning and communications products. They will also need to comprehensively monitor those outputs mentioned above and ensure that information is being used correctly in planning and communications channels across TfL.
Key Accountabilities
- Manage the coordination and analysis of the operational business' delivery programme, through ongoing liaison at all levels, management of technical information and specification of technical tasks to develop, execute and monitor TDM strategy and delivery plans over the short (1 year), medium (3-5 years) long (up to 10 year) terms.
- Maintain single understanding and documentation of future planned closures and events - their timing, and anticipated impacts; liaising with colleagues at all levels of the operational business and continuously reviewing documentation to identify and assimilate key information form the operational business's programme to inform TDM activity.
- Identify and agree with the operational business, the operational requirement for behaviour change to be delivered through TDM activity in advance of /during planned closures and events, and at locations which suffer from recurring congestion.
- Source and analyse technical operational data, including though not limited to modelling outputs and performance monitoring data, to inform TDM Customer Strategy and briefs for marketing communications and engagement activity.
- Responsible for the development of operational monitoring processes to monitor quantify and analyse customers' travel behaviour in response to TDM activity and contribute to proposals for operational and/or customer research and analysis programmes. In so doing, help to develop TfL's understanding of customers' use of the transport network and contribute to informing the TDM Customer Strategy.
- Build and maintain a delivery network and lead on ensuring communications plans delivered by the operational business complement the TDM Customer Strategy and Communications Plan.
- Represent the TDM team with key stakeholders including operational senior management when necessary; influencing and securing buy-in to the aims and objectives of the programme, and leverage delivery of activity to achieve these objectives.
- Primarily an analytical and coordinating liaison function with customer strategy and communications knowledge and ability, the job holder is responsible for developing and managing technical approaches / processes and a network of relationships with a wide range of internal and external partners.
Financial Impact
The successful TDM Operational Coordinationwe welcome applications from all sections of the community
About us
Transport for London's Travel Demand Management (TDM) team works with transport partners to develop and deliver customer information through integrated marketing communications and engagement. The objective is to provide better journeys for customers and reduced congestion across the capital's transport networks.
This is an exciting opportunity to manage the interface between the TDM programme and planning teams within the TfL Rail and Underground directorates and wider rail industry. The role will support the delivery of projects required to facilitate major improvements across London's rail network, and customer travel advice campaigns during high profile events in the capital. The role is critical to the development of initiatives to provide customer information relating to everyday crowding issues, both today and in future years as London continues to grow.
You will exercise technical expertise and exemplary communication skills in managing ongoing liaison at all levels; managing transport information and specifying technical tasks to develop, execute and monitor TDM strategy and delivery plans.
Scope
The Travel Demand Management team work in collaboration with the wider business to specify and deliver activity to achieve travel behaviour change in specific locations, in line with the operational requirements of TfL.
The TDM Operational Coordinationacting as a specialist conduit of technical information for the use of channel owners across Marketing and Communications. The post holder will liaise with senior stakeholders to gather information on operational delivery programmes then provide detailed, specialist analysis on that data and provide, as an output, appropriate information to feed into planning and communications products. They will also need to comprehensively monitor those outputs mentioned above and ensure that information is being used correctly in planning and communications channels across TfL.
Key Accountabilities
- Manage the coordination and analysis of the operational business' delivery programme, through ongoing liaison at all levels, management of technical information and specification of technical tasks to develop, execute and monitor TDM strategy and delivery plans over the short (1 year), medium (3-5 years) long (up to 10 year) terms.
- Maintain single understanding and documentation of future planned closures and events - their timing, and anticipated impacts; liaising with colleagues at all levels of the operational business and continuously reviewing documentation to identify and assimilate key information form the operational business's programme to inform TDM activity.
- Identify and agree with the operational business, the operational requirement for behaviour change to be delivered through TDM activity in advance of /during planned closures and events, and at locations which suffer from recurring congestion.
- Source and analyse technical operational data, including though not limited to modelling outputs and performance monitoring data, to inform TDM Customer Strategy and briefs for marketing communications and engagement activity.
- Responsible for the development of operational monitoring processes to monitor quantify and analyse customers' travel behaviour in response to TDM activity and contribute to proposals for operational and/or customer research and analysis programmes. In so doing, help to develop TfL's understanding of customers' use of the transport network and contribute to informing the TDM Customer Strategy.
- Build and maintain a delivery network and lead on ensuring communications plans delivered by the operational business complement the TDM Customer Strategy and Communications Plan.
- Represent the TDM team with key stakeholders including operational senior management when necessary; influencing and securing buy-in to the aims and objectives of the programme, and leverage delivery of activity to achieve these objectives.
- Primarily an analytical and coordinating liaison function with customer strategy and communications knowledge and ability, the job holder is responsible for developing and managing technical approaches / processes and a network of relationships with a wide range of internal and external partners.
Financial Impact
The successful TDM Operational Coordinationwe welcome applications from all sections of the community
Projektdetails
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Einsatzort:
London, Vereinigtes Königreich
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Projektbeginn:
asap
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Projektdauer:
Keine Angabe
- Vertragsart:
-
Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
IT Entwicklung, Marketing/Vertrieb