Social Media Marketing Manager

SOCIAL MEDIA MARKETING MANAGER FRAMINGHAM, MA 6 MONTH CONTRACT

This position is responsible for managing and implementing social media strategies that drive audience growth, measurable engagement, and demand generation. This position will be part of the security business unit, liaising between multiple internal teams and stakeholders.

This role manages social channels that may include tens of thousands of individuals. A key stakeholder in shaping the company s brand perception, the position requires constant learning due to the rapid pace of change in social media. Planning time horizon is typically fairly short and tactics are adjusted often, based on content performance and opportunities.

KEY RESPONSIBILITIES

- Oversee social content strategy, including the sourcing of content (internal and external) and publishing in multiple social networks
- Ensure content is adapted to specific channels while maintaining consistent brand messaging across platforms
- Bring the social elements of the brand to life in order to drive audience engagement and development
- Act as a resident Social Media Expert, actively following and teaching best practices
- Facilitate social media advocacy among employees and external influencers, extending the brands reach
- Experiment with new techniques and technologies to increase the effectiveness of social media campaigns
- Identify, interpret, and capitalize on social media trends

REQUIRED QUALIFICATIONS

- Typically 6 to 10 years of marketing experience for a technology company including 4 years of social media responsibilities
- Security experience a plus
- Solid understanding of B2B demand generation, lead generation and lead nurturing
- Top-notch communication skills, especially writing and editing
- Experience marketing to IT professionals
- Proven track record of running social media programs that have delivered measurable results
- Proven hands-on experience growing and engaging an audience via Twitter, LinkedIn, Facebook, YouTube, SlideShare, Google+, and blogs
- Experience with various marketing and social measurement tools/platforms (eg, Salesforce Marketing Cloud, HootSuite, WordPress)
- Experience with managing hybrid (paid/organic) social media programs including promoted Twitter posts, Facebook sponsored stories, LinkedIn Follow Ads and Google+ sponsored campaigns
- Experience blogging and/or working directly with bloggers
- Hands-on experience writing/editing content which adheres to SEO best practices
- Experience with CRMs (Salesforce.com) and marketing automation platforms (eg, Marketo, Eloqua)
- Can-do attitude with a relentless obsession for customer satisfaction and audience engagement
- Must be a natural networker that enjoys connecting people, content and ideas using the latest technology
- Cool under pressure, good at project management, and has the ability to thrive in a fast-paced environment
- Business travel of approximately 5 percent yearly is expected for this position
- Bachelor s Degree in Marketing, Communications, Advertising or equivalent relevant experience. Social media certifications and/or coursework a plus

CompuCom, the leading IT outsourcing specialist, delivers IT your way. Our clients like working with us because they know that, with CompuCom, it s all about you. Our unique ITSM strategy blends your data center, network, voice, and end user computing environments in an innovative fashion. This radically simplifies your IT, allowing you to focus on growing your business and serving your customers. We are highly regarded by worldwide and regional organizations alike for our pragmatic approach, best practices, and highly skilled workforce. This balance provides the perfect alternative to address the evolving challenges facing you, today and in the future. More than a trusted advisor, CompuCom is your trusted doer.