Senior SEM Campaign Manager

JOB SUMMARY:

- Experienced Campaign Manager/Analyst to work in a high-paced team environment managing high-touch national and regional Pay-Per-Click clients.
- Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google Adwords and Bing Ads PPC channels.
- Working knowledge of PPC campaign creation and management and reporting using a variety of different software a must.

ESSENTIAL JOB FUNCTIONS:

- Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up
- Create, including ad copy, PPC ads according to Google Adword and Bing Ads criteria
- Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up
- Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level
- Build keyword lists by industry verticals and match type in accordance with advertiser focus
- Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
- Create standard and custom account reports for departmental reporting, sales reporting and client reporting
- Proactively optimize campaigns for maximum white-glove level service and PPC performance
- Troubleshoot performance issues and problem solve

SKILLS:

REQUIREMENTS:

- Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising
- In depth understanding of Pay-Per-Click (PPC) mechanics, analysis and reporting
- High level proficiency in Microsoft Excel with the ability to compile and sort data in sales level report format
- Google Adword certification desirable, or obtained within 30-days of hire
- Bing Ads Accredited Professional certification desirable, or obtained within 30-days of hire

OTHER SKILLS/ABILITIES:

- Experience with CRMs such as Salesforce and other business software a plus
- Team skills
- Research ability
- Analytic skills
- Professional verbal and written communication skills
- Self-motivation and self-management abilities

EDUCATION:

- BA/BS degree preferred or equivalent work experience