Senior Data Strategist (Contract Role)

Senior Data Strategist needed in Central London! Contract role based close to Kings Cross Station. Global Marketing and Advertising Company.

My Client is a Global Marketing and Advertising Company based in Central London, close to Kings Cross Station. They are looking for a Senior Data Strategist to join on a 3 month rolling Contract.

The role responsibilities will include:

Role & Responsibilities

. Building relationships with client stakeholders and internal teams to promote, develop and manage data and analysis deliverables for clients:
. Co-ordinate data audits and analysis projects, including segmentation and modelling deliverables.
. Assess new client and 3rd party data sources and new data capture opportunities to enhance existing data.
. Lead clients by developing data strategies and roadmaps to propel client marketing activities forward.
. Define frameworks to measure marketing effectiveness, set KPIs, benchmarks, targets and forecast to support business cases.
. Define and setup reporting and analysis processes and deliverables that meet client objectives.
. Develop campaign targeting plans and brief to internal or 3rd party campaign delivery teams.
. Measure, evaluate and optimise marketing activity using best practice testing methodologies where necessary.
. Be the clients trusted advisor on all things data and make it easy for them to make business decisions: based on consumer insight.
. Present frequently to clients and attend client meetings, sometimes at client locations.
. Be highly collaborative in integrating data work into agency deliverables, especially working with analysts, strategic planners and account teams to develop data driven communications programmes.
. Drive strategy across all channels and touch points moving from traditional DM, email and SMS channels to a connected communications plan encompassing digital media including social, mobile and website.
. When required, take the data lead on new business pitches.
. Liaise with the Analytics lead for scheduling of projects to be completed by analysts.
. Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.
. Responsible for overseeing output of junior team members and managing data planners.

Experience Needed

. 5+ years in a data strategy function, preferably within an agency environment.
. Excellent communication, organisational and presentation skills.
. Able to explain the technical details of analytics in a non technical way to people outside the discipline.
. Excellent proposal writing skills.
. Strategic thinker with strong knowledge of CRM and digital marketing.
. Understanding of classical and modern analytical techniques, on and off-line.
. High level numeracy and analysis skills.
. Hands-on knowledge of the following would be advantageous:
. Website analytics tools (eg Google Analytics, Adobe Site Catalyst)
. Social analytics tools (eg Sysomos, Radian 6)
. Data visualisation tools (eg Qlikview, Tableau)
. Data analysis tools (eg SAS, SQL, SPSS, Faststats

Day Rate: Highly Competitive

Send CV's to (see below) or call