SEM Taxonomist

JOB DESCRIPTION:

- This contractor position will help to build advertiser agnostic, category-specific SEM ad groups using existing historical data.
- These SEM ad groups will contain keywords, ad copy, and negative keywords, and will abide by an existing categorical hierarchy to be provided by the team.

PRINCIPAL RESPONSIBILITIES:

- Build Ad Groups (keywords, ad copy, and negative keywords) using a defined process and ruleset provided by the team
- Review and Correct Ad Groups created by others to before making available for use
- Perform ongoing improvements for existing ad groups based on performance metrics and internal and external feedback loops
- Provide feedback on processes in order to contribute to ongoing improvements to process accuracy and speed

SKILLS:

MANDATORY SKILLS:

- 3 - 5 years of experience as a Full time Search Engine Marketing professional
- Local search experience for SMBs required.
- Experience with Google AdWords and Bing Ads required, other local media channels (CityGrid, SuperMedia) a plus
- Deep experience on keyword research and ad copy optimization a must
- Proficiency in Microsoft Office Suite, and specifically Excel is a must. Advanced Excel skills (pivot tables, formula building, etc.) a must.
- Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
- Ability to self-motivate, prioritize and multi-task.
- Ability to research and solve problems.
- Analytic skills required.
- Pay Per Click
- SEM
- MS Excel
- Adwords Certification