SEM Analyst

JOB SUMMARY
Experienced Campaign Manager/Analyst to work in a high-paced team environment managing high-touch national and regional Pay-Per-Click clients. Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google Adwords and Bing Ads pay per click channels. Working knowledge of pay per click campaign creation and management and reporting using a variety of different software a must.

ESSENTIAL JOB FUNCTIONS
Analyze advertiser objectives and KPIs to determine optimum organizational method of pay per click campaign set-up
Create, including ad copy, pay per click ads according to Google Adword and Bing Ads criteria
Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up
Develop and implement optimum pay per click budgeting and bid strategies granularly from campaign level to keyword level
Build keyword lists by industry verticals and match type in accordance with advertiser focus
Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
Create standard and custom account reports for departmental reporting, sales reporting and client reporting
Proactively optimize campaigns for maximum white-glove level service and pay per click performance
Trouble-shoot performance issues and problem solve

JOB CONTEXT
Bullpen, team environment
High-paced, independent work environment
High-growth situation with evolving work processes SKILLS:

REQUIREMENTS
Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising
In depth understanding of Pay-Per-Click mechanics, analysis and reporting
High level proficiency in Microsoft Excel with the ability to compile and sort data in sales level report format
Google Adword certification desirable, or obtained within 30-days of hire
Bing Ads Accredited Professional certification desirable, or obtained within 30-days of hire

OTHER SKILLS/ABILITIES
Experience with CRMs such as Salesforce and other business software a plus
Team skills
Research ability
Analytic skills
Professional verbal and written communication skills
Self-motivation and self-management abilities

EDUCATION
BA/BS degree preferred or equivalent work experience