SAS/Campaign Analyst

A leading Insurance client now requires a SAS/Campaign Analyst to be responsible for building the SAS-based centralised process and customer data store. This will be the central data hub where predictive models and business rules are applied and pilot campaigns are generated from. It will also form the basis for post-campaign analysis by our analysts.

Core responsibilities for the role will be:
- Creation of a centralised customer data store in SAS from multiple large transactional data sources
- Application of model algorithms and business rules with zero error
- List extraction into specific test matrices against a campaign brief
- Accurate recording of contact history against the centralised customer data
- Development of test matrixes and associated list extraction for deployment
- Post-campaign data matchback
- Creation of full and comprehensive process documentation

The ideal candidate will have the following skills:
-5+ years of commercial SAS experience. This should include SAS Base and SAS Macro plus experience of extracting data from non-SAS environments (eg SQL Server)
-Working with large volumes of transaction data and creation of campaign datamarts
-Experience in a Marketing environment

If you are an experienced SAS/Campaign Analyst with the required skills, please respond in the first instance with the most recent copy of your CV.

The JM Group and JM Digital are acting as an Employment Agency with relation to this vacancy.

The JM Group and JM Digital are an Equal Opportunities employer and we encourage applicants from all backgrounds.