Regional Marketing Manager (m/f)

REFERENZNUMMER:

325341/2

IHRE AUFGABEN:

-Develop and implement brand strategies that maximize the growth opportunities for the segment through a unique understanding of consumer dynamics
-Ensure that targets for brand pricing, volume & value sales and profit (margins) are agreed and then met through effective cross-functional team working
-Evaluate all key marketing activities (namely advertising creative, media investment and sponsorship)
-Develop, gain approval for and implement launch plans for global and regional NPD (and local line extension) initiatives
-Local market adaptation and implementation of global creative
-Input marketing insights to contribute to company forecast accuracy
-Brief key internal customers on the brand positioning and key initiatives both informally and formally through the Sales and Commercial Plan Review Meetings
-Manage the personal development and day to day activities of the team in order to maximize their value to and learnings

IHRE QUALIFIKATIONEN:

-Degree in a Marketing or Business related subject (or equivalent)
-Strong analytical skills
-Substantial experience within Marketing with exposure to FMCG companies
-Project management experience
-Management of Advertising and Media Buying Agencies
-Management of Below The Line (BTL), design and internet agencies
-Confident in applying market research learnings including advertising tracking and econometric modeling

WEITERE QUALIFIKATIONEN:

Marketing manager