PPC Specialist - Brighton - Contract - Google Adwords

PPC Specialist - Brighton - Contract - Google Adwords

Our client with a site based in Brighton is urgently seeking for a 'hands on' PPC Specialist with Google Adwords experience to join its Digital Marketing team.

You will be generating student enrolments through strategic in house Adwords, Programmatic buying, media planning and management of the affiliate program. Candidates with experience working in a digital marketing organisation are preferable; however, this is not essential for the role.

The role - - Review, strategise and manage the in-house Paid Search PPC Campaign (Google Adwords, Yahoo and Bing), Programmatic Buying and Real Time bidding
- Landing Page Optimisation and remarketing strategies
- Generate student enrolments from strategic in house management of media
- planning
- Launch and manage affiliate program
- Generate quality leads pipeline for student enrolments

Meet targets for key stages of the sales pipeline - - Increase Return on Investment of paid media budget
- Own relationship with media properties and negotiate investments
- Work with external agencies and drive media agency performance where required
- Work with Analytics, Insights and Reporting (AIR) Manager for reporting, analytics, and insights to drive performance improvements
- Work with Creative Services, for ad copy and localisations
- Work with Country Marketing Manager(s) to localise Paid Media strategy and execution

Skills - - Tertiary educated, preferably in marketing, E-commerce or business discipline
- Proficiency in IT tools required for the role
- Experience using Salesforce or similar CRM
- Google Adwords and Analytics Qualified
- Spreadsheet skills including Pivoting and Charts
- Able to demonstrate successfully setting up and managing affiliate programs

Interviews are to be held ASAP therefore; if you feel you are suitable for the role then please send your CV as a matter of urgency. This is an excellent opportunity to work for a leading bank. This is an excellent opportunity to work for an excellent organisation.

PTS is an Equal Opportunities employer and applicants are selected solely on the basis of their relevant aptitudes, skills and abilities. No applicant shall receive less favourable treatment on the grounds of sex, marital status, civil partnership status, trans-gender status, pregnancy, maternity, colour race, nationality, ethnic origin, religion, belief, sexual orientation.