PPC Account Manager

PPC Account Manager required for 3 month contract based in Berkshire.

THE ROLE:

Lead and drive paid search performance for our organisation. The PPC Account Executive will work closely with the Global Head of PPC and digital agency. The PPC Account Executive will take responsibility for paid search strategies across International markets and liaise with marketing and commercial teams regularly to advise paid search strategies in addition to review digital agency performance against company's defined KPIs.

You will need proven strategic paid search thinking and planning skills. Great client and agency management skills and on a strategic level understanding of paid search - how to guide the activity rather than do it. You will be effective and persuasive communicator with ability to clearly summarise data and analyse reports to communicate with stakeholders.

KEY RESPONSIBILITIES:

- Lead PPC strategic objectives and work closely with digital agency to drive up PPC performance.
- Work closely with marketing teams and the commercial teams to identify and explore paid search opportunities. Act as the link between our organisation and the digital agency ensuring that communication flows effectively.
- Create paid search proposals and brief to digital agency - identify key market paid search objectives and advise on suitable measurement strategies. Benchmark performance across all markets and advise on KPIs.
- Keep updated with country specific developments and provide digital agency necessary support& information to optimise performance.
- Use methodical performance analysis to influence/support digital agency's campaign strategies. Support digital agency to devise campaign plans that meets the brief and budget.
- Identify and validate strategic and tactical issues - ensure appropriate processes and controls are in place to measure and evaluate the effectiveness of digital agency performance.
- Set up regular performance reviews and recommendations for improvements and push forward the right actions. Highlight any campaign issues as early as possible. Make accompanying recommendations for improvement.
- Monitor and analyse digital success against target, budget, traffic growth and profitability. Perform ROI analysis to evaluate efficiency and effectiveness of campaigns.
- Collate, analyse and interpret appropriate digital management information and results. Clearly summarise data and analyse results to communicate with all stakeholders.

ESSENTIAL:

- Enthusiastic and self-motivated, with the ability to lead projects proactively. Highly motivated and thrives in a fast paced environment. Constantly strive to learn new skills and thrive in a dynamic workplace.
- Be a strategic thinker with the ability to demonstrate your smart use of data.
- Highly analytical and detail oriented, with a passion for digging into data to identify key trends, results and critical outcomes.
- Strong analytical and strategic skills. Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge. Excellent stakeholder influencing, relationship management and interpersonal communications skills.

Please apply for further information.