Marketing Specialist

Marketing Specialist - 741852

Contract

Glasgow/Edinburgh

Our client, a leading Government organisation is seeking a Marketing Specialist on a contract basis.

This is a contract role paying between £350-£450 Ltd per day Ltd on a 6 month+ contract initially

Key Skills:

Exceptional and demonstrable professional marketing expertise and strong track record of design and delivery of a wide range of innovative marketing strategies for technically complex professional sectors.

Exemplary analytical and communication skills - the ability to quickly synthesise and articulate complex concepts and information into clearly understood content to meet variety of stakeholders' communication needs.

People engagement - the ability to network, collaborate and build rapid and effective relationships with people at all levels, combining personal gravitas with warmth and professionalism

Demonstrable experience of operating in politically sensitive environments to tight timescales to deliver new services and products

Ability to design and deliver innovative customer and stakeholder engagement initiatives from workshops to focus groups to leverage insight and build emotionally involved customer base

Desirable-Public Sector

Immediately Available-Interviews to be held on Monday 22nd

Overview of role:

Feed into the creation of branding for the service
Feed into the creation and articulation of the value proposition from a customer perspective and support the development of a best practice approach to engagement.
Identify marketing objectives, positioning, challenges and their mitigation.
Create and implement the Shared Digital Skills marketing and communications strategy and accompanying toolkit including: overarching service proposition and sub-brand propositions and underlying service articulations;
Toolkit creation encompassing visual identity (budget allowing); messaging and content strategy; launch materials; channel recommendations; and stakeholder engagement initiatives.
Work with the project on events management including the Reference Group to optimise customer insight work
Development of the plan and subsequent progress reporting and management of risks assigned
Providing and accepting input from others on the project as part of a collaborative team effort
Share all output with key stakeholders and project contacts ensuring that all materials and output are clear and agreed at all relevant stages.
Input to the project where relevant including the Service Implementation plan and Operating Model.

Desirable Skills and experience

Membership of the Chartered Institute of Marketing and evidence of continuing professional development.
Evidence of communications and writing experience gained in commercial environment eg journalism or corporate communications.
Knowledge of the public sector landscape and supporting ICT.
Commercial experience of launching professional products and services to businesses and consumers across multiple sectors from ICT to Financial services.
Current understanding of the challenges of meeting the digital skills agenda through harnessing ICT to better deliver public services

If you are interested then please apply

Advantage Resourcing is a service driven recruitment consultancy.