Marketing Manager

The CRM Manager is responsible for building and optimizing the relationship between Snapfish and its customers to create engagement and loyalty. The position manages the planning, testing and execution of customer communications for EMEA countries through the site, email and other available channels. The position reports to the Head of CRM Planning & Ops Manager, EMEA .

SPECIFIC RESPONSIBILITIES INCLUDE:

Working with the Head of CRM Planning & Ops Manager to develop annual promotional objectives, plans and budgets.

Ensuring that CRM plan includes monthly promotional email testing, exploring areas where response and revenue can be optimised for maximum return, eg. Subject line, personalisation, and different offer (A/B) testing.

Creating and managing all CRM email and mobile notification promotions, from copy, offer development, offer code creation to email proofing, code testing and communication to Vendor and Customer Services. Maintain relationship with local translation agencies (for French and Italian) and Country Managers to ensure localisations are accurate and supplied in a reliable and timely manner.

Building upon and administering outbound email, mobile push notifications and online promotion systems, working with email providers and mobile tools. Constantly looking for ways to improve marketing processes which will deliver efficiencies and increased ROI.

Managing, building and optimising Program-based life cycle emails and transactional emails, tracking and reporting to deliver increasingly relevant CRM communications.

Responsible for tracking and reporting all CRM activity on a regular basis via Omniture, resulting in recommendations for future CRM planning

Working with Head of CRM Planningis seen by client as having impact; establishes and maintains effective relationships with customers and gains their trust and respect

Priority setting - spends time on what is important; quickly zeros in on the critical few issues; eliminates roadblocks and creates focus