Marketing Executive- Global Publishing Brand - B2B - to £25k - 6 Month

MARKETING EXECUTIVE- GLOBAL PUBLISHING BRAND - B2B - TO £25K - 6 MONTH CONTRACT

Superb opportunity to join a leading International B2B publishing brand as a Marketing Executive helping to drive revenues across a portfolio of leading Global Events. You will have a solid understanding of direct and digital marketing and 1-2 years' experience in Events Marketing, preferably B2B.

JOB DETAILS:

Extensive use of in-house databases to create sophisticated selections for direct marketing campaigns;

Email marketing using a bespoke internal system;

Detailed response analysis of past and active campaigns;

Data management, campaign briefing and resource allocation with an off-shore telesales team to maximize leads and drive bookings;

Content Marketing/Content Development/Audience Development techniques

Innovative use of social networking channels to generate traffic and drive event awareness for the established portfolio and to break in to new markets for launch campaigns.

Liaison with the list research team to generate a constant flow of relevant new data;

Working with external designers on the design and production of marketing material;

Unlocking value from the editorial and programme management teams to drive content marketing initiatives. Utilise and optimise content for use across targeted, sector specific campaigns;

Copywriting/proof reading of marketing copy;

Website administration and analysis;

Internal and external contra-deals to promote key events and raise awareness of the brand;

You will be an excellent communicator, with a passion for learning new marketing skills, and developing content marketing campaigns to develop target audiences.

This a brilliant chance to join a FTSE250 Global brand. Apply now for consideration!