Marketing Development Manager - Communications - £35k

MARKETING DEVELOPMENT MANAGER - COMMUNICATIONS - £35K

PURPOSE OF ROLE:

Capita would like to hire an experienced Marketing Development Manager to help further optimise the employer - facing communications associated with the Automatic Enrolment Programme.

The successful applicant will be comfortable taking insights drawn from multiple sources: meta-data, quantitative and qualitative research, contact-centre evidence, web statistics and more, and translating these to performance-enhancing marketing action.

These may take the shape of:

- Evidence-led improvements to current communications materials;
- Trials of new materials for our currently understood audience segments;
- The identification of new segments and the creation of dedicated materials.

We operate in a complex stakeholder environment and experience of dealing with multiple stakeholder requirements will be essential alongside experience of managing creative, digital and similar agencies in the production of agreed tools and products. Related to this, the post-holder will be capable of demonstrating budget and quality control experience.

KEY RESPONSIBILITIES:

- Developing and optimising communications materials which will facilitate 'awareness, understanding and compliance' amongst a wide range of employer audiences and channels.
- Assimilating multiple sources of insight and translating these into effective marketing action.
- Developing meaningful segmentations of the employer audience, and servicing each with cost-effective communications throughout their 'journey' to compliance.
- Commissioning and project managing agreed design, development and production of various communications, products, tools, enhancements
- Providing creative, technical and functional inputs and management during the product specification and stage
- Oversee the quality assurance of products and materials under development and testing
- Creation of clear product development and communications briefs
- Day-to-day management of 3rd party suppliers/agencies
- Close liaison with other members of the Communications Team - eg Project Management, Research, Data Analytics, Operations, Customer Support
- Budget management and associated controls

ESSENTIAL EXPERIENCES:

-Graduate degree or equivalent work experience;
- Proven experience managing comparable projects;
- Previous experience in a B2B or B2C environment;
- Knowledge of Product/platform marketing;
- Good understanding of concept/proposition development;
- Previous Product development knowledge;
- CRM/DM delivery;
- Ideally some experience with of Digital Agency engagement;
- Self-starter, capable of demonstrating initiative within context of overall project delivery and requiring minimum of day-to-day supervision;
- Well-developed communications skills; approachable and willing to help others through hands-on interventions;
- Adaptable, open to change; flexible and positive attitude;
- Robust; operates well under pressure and copes with ambiguity.

For further information please contact Andre Bennett or email.

Capita Resourcing welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.

Capita Resourcing is a trading name of Capita Resourcing Ltd. Services offered are those of an Employment Agency and Employment Business. Applicants will be required to register with us.