Interim Head of Digital & CRM

My client, who are an online retailer are seeking an Interim Head of CRM and Digital to help give advice and re-organise activities and processes in their newly formed digital team in their Manchester office.

Duties include:

.How the team would be structured within the current Marketing Team using existing and/or new members.
.How the digital marketing process converges the digital functions
.How to distinguish or merge the functions of digital strategy and planning with standard marcoms/media planning
.A comprehensive role definition and job description of the person who would head up the team
.Provide a digital roadmap for the Organisation
.Assess the digital capability gap in regards to technology and responsiveness

The successful candidate would also be expected to mentor and assist other members of the marketing team

Skills and experience required:

.A track record of effective planning and project management, delivered on time and with high ROI.
.Comprehensive knowledge and experience of digital marketing techniques (CRM, SEM, SEO, PPC, Facebook Ads, display, etc).
.Experience of managing digital agencies and content companies.
.Experience of CRM management, mapping and process control
.A history of managing data analytics to deliver insights on digital marketing campaigns. (Google Analytics, Clicktail, etc).
.Strong interpersonal skills and team working ability.
.Excellent written and verbal communication skills.
.Ability to work in a fast paced and rapidly moving entrepreneurial environment.
.Minimum 4 years experience working in digital marketing and/or working with a digital media company.