Head Of Regional Marketing

Head of Regional Marketing (EMEA, US, Russia, CIS Republics)
Church Crookham, Fleet
£65,000PA plus 20% bonus and car allowance.

My client is a prestigious organisation who manufacture and retail mobile phones. They are currently seeking to recruit a Head of Regional Marketing on a permanent basis to join their growing business.

Line Reports
Marketing Managers of the different regions (approx. 6/7 direct reports)

Purpose of Job
To plan and deliver high-quality, local marketing plans in line with the strategy and guidelines defined by Global Marketing, to support the sales growth of the brand in the different regions.

Responsibilities and Accountabilities
Develop and consolidate annual marketing plans for the regions.
Develop tactical marketing activities for the region.
Work with the Regional General Manager, retail and trade teams to utilize the local budget in an optimal way in order to reach sales targets.
Understand and champion the brand at a local level, ensuring the presentation of the brand is consistent with the rest of the world.
Manage, motivate and support performance and training of the Regional marketing teams and effectively carry out appraisals.
Strategic management of the PR and Media agencies in the region.
Continually monitor performance and effectiveness of the brand in terms of sales, advertising, PR, trade marketing activities.

Specific Activities
Work with the Global team to develop and implement a clear marketing strategy for the region.
Using global guidelines develop a regional marketing plan every.
Ensure activities support own retail, partner retail and local dealer plans.
Work with the Marketing managers and local PR/Media agencies to develop strategies for the markets.
Approve regional media plans.
Produce and manage a regional budget for the marketing plans that makes clear the total spend and contribution from the distributor.
Brief the Global Marketing team in a timely fashion to ensure the availability of required coop advertising executions and other required VM and marketing materials.
Implement agreed plans in an efficient and cost-effective manner, including the implementation of seasonal VM campaigns.
Contribute to the brand business and strategy following specific projects with the Global team.
Via regular dialogue - formal and informal - with customers and retailers/dealers, form a detailed view of local market habits, and use this to develop consumer insights.
Ensure that marketing and PR activities meet expected levels of ROI.

BACKGROUND REQUIRED
Strong educational background.
Strong marketing track record gained in either a luxury brand or luxury retail environment.
Hands-on track record of developing and bringing plans to market.
Proven ability of working as part of a Global team, including marketing across multiple countries/regions and disciplines.
Fluency in English and at least one European language preferably German and/or French.

Core Competencies
Works effectively with a wide variety of people. Can tailor own personal style to suit situation and ensure marketing objectives are achieved.
Initiative and follow-through. Does not just wait for instructions to be handed out - seizes the initiative to get things done.
A true team player, happy to get involved at a hands-on level in all aspects of the role both at a regional and at a local level.
A passion for the consumer and the brand, and for seeking out and applying consumer insights that can build the business.
Good planning and organizational skills. Able to produce 6-12 month plans in advance at correct level of detail.
Good numerical skills - applied to budget management and analysis of the effectiveness of marketing activities.
Excellent people management skills.
Strong written and spoken communication skills in English.

Works with
Global Marketing Team
Regional Sales and Marketing Teams
Key distributor, dealers and retail partners in the region
Local PR agencies
Local Media agencies