Head of Digital Acquisition, Online Marketing, FS

Head of Digital Acquisition, Online Marketing, Financial Services

My client, a global retail bank, is seeking someone to Lead and develop Digital Acquisition channels throughout the UK market. The role requires close analysis of performance, a strong understanding of competitor strategy, solid experience of digital channels and strong partnerships.

The successful candidate will be required to
Own, develop, implement and enhance existing channel acquisition strategies for Digital channels to drive profitable growth (Pull channels) and new channel acquisition strategies that look to drive new customers (Push channels).
Set out strategic and tactical plans to maintain market leadership month by month through new acquisition campaigns.
Monitor and review the performance of investment initiatives; building cases for future activity and requires remaining market leaders (pricing, promos, new channel investments etc).
Build detailed commercial (BAU and ad-hoc) tracking with Marketing Analytics team to ensure insight in place to drive commercial strategies.

The ideal candidate will be able to have:
Budget Management - manage the budget efficiently by building effective market plans by channel based on costs and capacity by channels.
Excellent stakeholder management skills: lead and influence cross-functional teams achieving alignment and buy-in to delivery when this might oblige individuals and work groups to change or add to their daily job content.
Take business challenges and problems and build strong strategies and tactical plans to maintain market leadership

It is essential that the successful candidate will have:
Mastery in developing online marketing strategies driven by a focus on customer, competition, communications and cost.

If you feel you are a suitable candidate please respond ASAP.

Randstad Financial & Professional encourage applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Randstad Financial & Professional acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003