Head of Base Marketing - in-Life/Customer Segmentation/Loyalty

Head of Base Marketing - In-Life/Customer Segmentation/Loyalty

Looking for a strong Head of Marketing, ideally with a Telecoms background, to work for a large Telecoms client in Berskhire.

This is an exciting and high profile role requiring a senior CRM professional with a proven track record in driving transformational change.

The client is committed to moving to a best in class 'Customer Lifecycle Marketing' ('CLM') approach in the next 2-3 years and is just at the beginning of this exciting journey.

As a Head of Marketing you need to have previous experience working with the following responsibilities:

* Owning the In-life Base Marketing Budget targets and the campaigns & initiatives plan to deliver these
* Building a high performing team of in-life base marketers,
* Developing a brand-led lifestage framework and KPIs, and rolling this out into the wider business as a standard model. Ensuring that regular reporting is set up to monitor performance and progress Vs the KPIs.
* Building Customer Segments based on needs and behaviour and developing them over time with implementation of propensity models
* Developing & securing buy-in at the highest level for a 2 year strategy & plan, delivering a CLM way of working.
* Building strong links into the wider business, both within & outside of marketing, to gain support for, and commitment to, the CLM vision, strategy and plan
* Taking on leadership of any existing Base Marketing projects delivering CLM capability and owning any new projects dropping out of the strategy & plan
* Representing the Base Marketing team on CLM-linked projects led by other teams around the business, such as Enterprise Information
* Evangelising the CLM vision and being a passionate advocate for the base marketing team around the business
* Being a role model in implementing our Brand Values into in Life strategies

In return for your skills you will be rewarding with competitive rates of pay and an exciting opportunity to work for a innovative telecoms client that is keen to expand its business further.

To apply for the role please email CV's to Richard

Head of Base Marketing - In-Life/Customer Segmentation/Loyalty

Project People Ltd is acting as an Employment Business in relation to this vacancy.