EMEA PR Manager - Xbox

EMEA HQ PR Manager - Reading

Our client a global technology company are seeking an EMEA HQ PR Manager for an initial 6 month contract to be based in Reading.

Areas of Responsibility:

EMEA PR Lead Management
Lead on day-to-day relationships with non-UK, French and German ('D3') PR leads across EMEA in developing and implementing ideas and plans which map to their local business objectives.
Leverage global assets and tactics in devising and managing regional PR plans.
Network Management
Assist the Senior PR Manager with Edelman EMEA Agency and team management, overall EMEA PR budget, cross-business group liaison and global scorecard EMEA support.

Key Accountabilities:

Deliver tactical PR plans across multiple European markets and support local business objectives.
Leverage Global PR opportunities with studios/developers/partners to facilitate access for key EMEA-based media.
Collaborate on the development of ideas and plans with EMEA PR leads to ensure their POV and business objectives are accounted for and incorporated.
In collaboration with the Senior PR Manager, integrate with the EMEA Product Marketing teams to ensure that PR plans reflect stated sales/forecasting/business objectives and priorities.
Assist in sharing and promoting the success of EMEA PR campaigns with key internal stakeholders (helping promote the expertise and authority of the EMEA marcoms team)
Work closely with the Senior PR Manager and Global PR on measurement tools and processes to ensure that all EMEA markets (including small/medium markets) are being serviced.
Any additional duties as may be requested by the Director of Marcoms or Senior PR Manager.

Knowledge, Skillsunderstanding the challenges markets face across the network; aligning with Global PR to deliver access/resources to support local PR goals and driving stand-alone pan-EMEA campaigns which complement local PR activity
Left-to-right experience of planning, managing and executing business priority product launches and sustain campaigns across multiple markets
Strong, hands-on experience in developing, implementing and promoting consumer campaigns that reach broad audiences, to extend brand awareness beyond core gamers
Proven project management and co-ordination skills associated with Global industry events on behalf of multiple markets
Solid media relations experience in landing stories with European outlets (including crisis management)
Strong understanding of how PR fits into the wider marcoms mix.

Technical/Foundational Skills:

Strong writer
Ability to plan and communicate in a clear and articulate way

Personal Attributes/Interpersonal Skills:

Enthusiasm, energy and passion for the brand
Ability to see and appreciate many different perspectives from different countries and deliver solutions which satisfy multiple stakeholders
Be a confident, engaging and persuasive communicator and advocate for PR, demonstrating the ability to gain senior management respect and credibility
Ability to prioritise workloads, innovate and think laterally in tackling critical business issues which have a potential PR impact, evidencing sound judgement and decision making
Engaging and motivating others - recognising, drawing out and utilising the skills of others
Willingness to travel and work outside of normal office hours.