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E-Business Analytics Consultant - Webtrends - User Traffic
Eingestellt von Volt
Gesuchte Skills: Sales, Consultant, Marketing, Online marketing
Projektbeschreibung
E-business Digital Analytics Consultant
The recently launched e-transformation program has 3 main drivers, "Increase the Customer Satisfaction", "Maximize the online sales growth" and "Maximize the online customer interactions".
To support this program and the continuous growth of the web activity within the company, a Digital Analytics Consultant will be hired.
Your responsibilities and tasks:
You will answer the analytic needs of the online department by analysing web traffic and the online customer journey/behaviour and by returning these data into valuable metrics/dashboards/insights which can be used for decision-making.
Based on your analysis, you'll formulate clear and unambiguous recommendations to improve the online sales growth in all its facets (digital marketing mix, customer path, online sales funnel, )
Responsible to have an end-end data-driven view on the online buying behaviour, the online sales funnel and the contribution of online marketing tools to the online sales growth and you will pro-actively propose corrective actions if needed.
You'll take the necessary actions to ensure a coherent WEB channel reporting, though will also support cross-channel initiatives by enabling and analysing cross-channel traffic/interactions
Therefore you're expected to take full ownership of your actions
And will take the necessary steps to be aligned with the E-business priorities at any time
The recently launched e-transformation program has 3 main drivers, "Increase the Customer Satisfaction", "Maximize the online sales growth" and "Maximize the online customer interactions".
To support this program and the continuous growth of the web activity within the company, a Digital Analytics Consultant will be hired.
Your responsibilities and tasks:
You will answer the analytic needs of the online department by analysing web traffic and the online customer journey/behaviour and by returning these data into valuable metrics/dashboards/insights which can be used for decision-making.
Based on your analysis, you'll formulate clear and unambiguous recommendations to improve the online sales growth in all its facets (digital marketing mix, customer path, online sales funnel, )
Responsible to have an end-end data-driven view on the online buying behaviour, the online sales funnel and the contribution of online marketing tools to the online sales growth and you will pro-actively propose corrective actions if needed.
You'll take the necessary actions to ensure a coherent WEB channel reporting, though will also support cross-channel initiatives by enabling and analysing cross-channel traffic/interactions
Therefore you're expected to take full ownership of your actions
And will take the necessary steps to be aligned with the E-business priorities at any time
Projektdetails
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Organisation/Management