Direct Marketing and Communication Liaison Job

DIRECT MARKETING AND COMMUNICATION LIAISON NEEDED for a six (6) plus month OPPORTUNITY with Yoh's client located in Philadelphia, Pa

Top Skills You Should Possess:
- Direct Marketing experience
- Project Management
- Strategic Thinking
- Leadership Skills

WHAT YOU'LL BE Doing:
- Position is responsible for executing companies Marketing Communication's efforts for Direct Marketing to drive sales, upgrades, on boarding and retention under the direction of the Director, Marketing C In partnership with key stakeholders, oversee direct mail program to support the Company subscriber goals.
- Oversee the development of creative assets for direct mail, shared mail and email marketing programs while ensuring strategic and testing objectives are met.
- Direct the advertising agency to ensure delivery of objectives and excellent execution.
- Serve as liaison across Strategic Marketing, Customer Marketing, Prospect Marketing, Marketing Intelligence, Marketing Automation, Direct Marketing, Division Marketing, Region Marketing and others on assigned projects.
- Ensure Agency is well aligned with company objectives and strategies.
- Provide support for the local markets in achieving their business goals, help them respond to competitive situations, and align their unique market-specific messaging and creative development with the Corporate marketing plan.
- Ensure that deadlines are met and deliverables meet specifications.

What You Need to Bring to the Table:
- Five (5) plus years experience in direct marketing advertising agency or client side leading direct mail programs.
- Seeking a candidate with a proven track record in developing high impact integrated direct mail communication's programs and direct marketing initiatives.
- Candidate must have significant experience in developing successful ongoing national and local direct mail programs including experience managing variable data printing campaigns and multivariate testing structures.
- Candidate must possess strong strategic thinking and the ability to lead and motivate agencies, and influence internal stakeholders across departments at Corporate and Field levels.
- Proven marketing leadership experience within the cable, telecommunications or programming industry.
- Proven track record of executional excellence working with agencies and internal counter-parts.
- Solution oriented approach to realize strategic and messaging objectives.
- Proven track record in project management, and ability to rapidly shift priorities based upon marketplace demand.
- Strong management skills and experience leading wide-scale initiatives.
- Excellent interpersonal, presentation and written communication skills.
- Thorough knowledge of direct mail production including variable data printing

IF THIS SOUNDS LIKE YOU, APPLY NOW!

RECRUITER: Frank Minutola

Yoh, a DayTHIS ADDRESS IS EXCLUSIVELY FOR INDIVIDUALS WITH DISABILITIES REQUESTING APPLICATION ASSISTANCE.

J2W: MEDIA; J2W: PROF

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