Digital Marketing Specialist (m/f)

REFERENZNUMMER:

358015/11

IHRE AUFGABEN:

-Align with Brand Manager on the overarching marketing strategy, derive in collaboration with the cross-functional team a digital brand/franchise strategy and drive disciplined execution
-Co-create and implement cutting-edge digital campaigns, including Social Media, together with the Brand Manager
-Drive channel performance and “Digital Reach” by defining measurable key performance indicators and tracking the progress/success of the digital marketing activities.
-Ensure digital data analytics tools evolve over time and are always up to date
-Advise the brand teams on current developments of digital channels.
-Test new approaches and act as trend scout
-Ensure that all activities in e-Marketing adhere to medical, legal and compliance regulations
-Collaborate closely with local cross-functional teams and engage marketing and customer-facing colleagues with digital offerings to ensure available channels are fully leveraged and high-performing
-Collaborate closely with regional functions and share best practices in local and regional teams

IHRE QUALIFIKATIONEN:

-Bachelor’s degree or international equivalent from an accredited university in economics, communication, public relations, business information technology
-Profound experience in a digital-mature environment
-Further digital education, e.g. online marketing would be advantageous
-Fluency in English and German. French would be advantageous
-Knowledge in translation of marketing strategies into online strategies and tactics
-Experience in leading and managing integrated cross-channel digital marketing campaigns
-Knowledge of internet architecture, such as content management systems, email engines, web trends, hosting etc.
-Knowledge of internet related regulation such as SPAM, opt-in/opt-out, privacy regulations etc.
-Experience in customer journey mapping, persona development and customer engagement design
-Knowledge of web related data analysis and report interpretation

WEITERE QUALIFIKATIONEN:

Marketing manager