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Digital Marketing Manager (SEO/SEM)
Eingestellt von Synergy America, Inc.
Gesuchte Skills: Marketing, Seo, Sem, Sales
Projektbeschreibung
SKILLS :
- Bachelors degree with 4-6 year experience in digital marketing, eCommerce or related field
- Experience collaborating with cross-functional groups (eg, IT, Sales, Marketing Communications, Channel Marketing) to balance the needs of the business with best practices in search marketing
- Experience with SEM/SEO and data analytics tools (Omniture, Google AdWords, etc.)
- Strong interpersonal, analytical and project-management skills
- Must be detail-oriented and deadline focused
- A demonstrated ability to navigate and PERFORM IN LARGE ORGANIZATIONS
PREFERRED QUALIFICATIONS:
+4 years experience in both SEO and SEM management
Demonstrated experience delivering ROI targets through search programs
Able to work in a Matrix organization driving collaboration across functions and stakeholders
History of working with cross-functional teams to deliver projects to completion
RESPONSIBILITIES :
- Develop comprehensive paid and organic search strategies to appropriately balance driving traffic to owned properties with driving traffic to eCommerce distributor partners; based on the end-user customer journey
- Manage paid search campaigns to deliver against CPA/ROI metrics
- Identify comprehensive paid/owned keyword targets and oversee supporting ad copy creation
- Build landing page/conversion rate optimization test plans
- Coordinate with internal teams on campaign strategies to meet goals (awareness, conversion, lead generation, etc.)
- Develop strategies, practices and principles for SEO/SMO integration into digital content and assets
Projektdetails
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Einsatzort:
Roswell, Vereinigte Staaten
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Projektbeginn:
asap
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Projektdauer:
12 months
- Vertragsart:
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Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Sonstiges