Digital Marketing Manager for band-aid (m/f/d)

REFERENCE NUMBER:

566834/1

MY DUTIES:

- Lead holistic digital operations
- Cascade the global digital for the product to a winning local strategy
- Define relevant media touchpoints and platforms in line with brand strategy and KPIs and continuously improve brand presence
- Set up activities and define priorities based on brand and business objectives
- Ensure impactful digital activations and initiatives to deliver market share uplifts
- Consult the brand managers to define priorities, scope and implementation of media campaigns
- Proactively push the digital transformation process with the help of agency expertise, global know-how and country exchange
- Close cooperation with digital agencies
- Implement global marketing strategies and projects in the German market
- Close cooperation with medical and key accounts

MY QUALIFICATIONS:

- Undertaken the role of Digital and Marketing Manager or similar with a strong level of experience in this area and preferably in similar industries
- Exposure to digital media, data driven digital and media planning and programmatic landscape and tools
- Experience in development and implementation of digital strategies and (digital) brand management
- Know-how relating diverse digital marketing touchpoints: Websites, CRM, Newsletters, Social Media, Search, Mobile, Content and Performance Management
- Ability to build trusted relationships whilst utilizing strong influencing skills to successfully manage and support stakeholders
- Strong communication and analytical skills
-MS Office & Nielsen Know-how (not a must)
-Fluent in German and English

MY BENEFITS:

- A highly motivated team and an open way of communication

ABOUT HAYS:

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