Digital Marketing Executive

My client has an urgent contract for a Digital Marketing Executive to join a growing team. The successful Digital Marketing Executive will be tasked to assist the business to develop their digital marketing activities/strategy and raise their digital profile within their target markets.

Key Technical Skills:
* Understanding of current online marketing concepts and best practice
* Experience of PPC techniques, SEO and SEM
* Experience of Social Media and e-marketing
* Experience of working with Content Management Systems and understanding of working with HTML
* Understanding of web-analytics and ability to analyse reports to drive improvements
* Experience of developing written and visual content for a variety of audiences
* Knowledge of mobile technologies and app development
* Use of design software packages, eg, InDesign, Photoshop, Illustrator, Captivate, Dreamweaver, Prezi etc

Key Areas of Responsibility:
* Manage in-house and client websites and digital marketing campaigns ensuring they reflect company strategy and brand guidelines and keep them current with new content
* Manage social media accounts in line with Group guidelines, ensuring content is up to date and supporting administrators around the business
* Create, edit and advise on written and visual content for a variety of audiences
* Brief and work with external agencies to deliver new client websites, SEO and PPC where required
* Utilise online metrics to create performance reports and make improvements to online activity