Digital Analytics Manager

DIGITAL ANALYTICS MANAGER/DATA/KPI/API

My client a market leading organisation are looking for a Data Analytics Manager for an initial 5 month contract.

As the Data Analytics Manager you will be expected to manage the analytics life cycle from technical conception to product release to data extraction. This role calls for a candidate who can think entrepreneurially around how the organisation can better use data and requires someone who has both the technical chops and business acumen to make things happen.

KEY RESPONSIBILITIES:

- Write all of the tagging for audience-facing propositions, ensuring any release adheres to standards and conventions
- Ensure any tagging that goes live enables the organisation to understand the audience journey at a granular level, and once exported is a rich source of customer data
- Assist with the implementation of a client-side testing and targeting system and if appropriate, help to run tests and campaigns once live
- Export user data using an analytics API and advise during the ETL process to get the data back into the organisation
- User journey analysis and performance reporting
- Create and administer reports via the analytics interface
- Create and upload any metadata required

KEY EXPERIENCE:

- Proven record of achievement in digital analytics, data and measurement.
- In-depth knowledge of digital media analytics, data, measurement, methodologies and industry standards.
- Strong experience of proactively identifying, prioritising and delivering projects which have demonstrable benefits for businesses.
- Successful management of projects of significant scale and complexity to challenging deadlines.
- Excellent interpersonal, communication, time management and influencing skills.
- Experience of managing stakeholder relationships at a senior level.
- Experience of managing suppliers and partners to deliver clear aims.
- Ability to manipulate analytics tools and software, including extracting data via APIs

This is an immediately recruiting role so for further information and consideration please send your CV.

DIGITAL ANALYTICS MANAGER/DATA/KPI/API