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Digital Analytics Consultant
Eingestellt von Volt
Gesuchte Skills: Sales, Consultant, Marketing, Online marketing
Projektbeschreibung
E-Transformation Digital Analytics Consultant (m/f)
Our client recently launched an e-transformation program, that has 3 main drivers: "Increase the Customer Satisfaction", "Maximize the online sales growth" and "Maximize the online customer interactions".
To support this program and the continuous growth of the web activity within the company, a Digital Analytics Consultant position is vacant.
Your responsibilities and tasks:
You will answer the analytic needs of the online department by analysing web traffic and the online customer journey/behaviour and by returning these data into valuable metrics/dashboards/insights which can be used for decision-making.
Based on your analysis, you'll formulate clear and unambiguous recommendations to improve the online sales growth in all its facets (digital marketing mix, customer path, online sales funnel, )
Responsible to have an end-end data-driven view on the online buying behaviour, the online sales funnel and the contribution of online marketing tools to the online sales growth and you will pro-actively propose corrective actions if needed.
You'll take the necessary actions to ensure a coherent WEB channel reporting, though will also support cross-channel initiatives by enabling and analysing cross-channel traffic/interactions
Therefore you're expected to take full ownership of your actions
And will take the necessary steps to be aligned with the e-Transformation priorities at any time
Your profile:
For this challenging position we are looking for an experienced individual with excellent Web Analytics skills.
As a consultant you:
Have a proven track record in the Web Analytics domain in a large organisation/website.
Are able to translate web analytics data in a visually attractive business report.
Required Technical Skills:
Hands on experience with Omniture, Coremetrics, Google Analytics, and/or Unica NetInsight
Nice to have Technical Skills
Familiar with tag management solutions (Ensighten, Tagman, Tealium, etc.)
Familiar with optimization tools (Adobe Test&Target, ADO, SiteSpect, etc.)
Minimum bilingual (English-French, English-Dutch)
Very good communication skills
Excelling in Microsoft Excel
Exhibits high degree of pro-activeness in analysing customer behavior using available data to influence changes on the website
Can do-attitude
Passionate about the online customer journey and online business
Our client recently launched an e-transformation program, that has 3 main drivers: "Increase the Customer Satisfaction", "Maximize the online sales growth" and "Maximize the online customer interactions".
To support this program and the continuous growth of the web activity within the company, a Digital Analytics Consultant position is vacant.
Your responsibilities and tasks:
You will answer the analytic needs of the online department by analysing web traffic and the online customer journey/behaviour and by returning these data into valuable metrics/dashboards/insights which can be used for decision-making.
Based on your analysis, you'll formulate clear and unambiguous recommendations to improve the online sales growth in all its facets (digital marketing mix, customer path, online sales funnel, )
Responsible to have an end-end data-driven view on the online buying behaviour, the online sales funnel and the contribution of online marketing tools to the online sales growth and you will pro-actively propose corrective actions if needed.
You'll take the necessary actions to ensure a coherent WEB channel reporting, though will also support cross-channel initiatives by enabling and analysing cross-channel traffic/interactions
Therefore you're expected to take full ownership of your actions
And will take the necessary steps to be aligned with the e-Transformation priorities at any time
Your profile:
For this challenging position we are looking for an experienced individual with excellent Web Analytics skills.
As a consultant you:
Have a proven track record in the Web Analytics domain in a large organisation/website.
Are able to translate web analytics data in a visually attractive business report.
Required Technical Skills:
Hands on experience with Omniture, Coremetrics, Google Analytics, and/or Unica NetInsight
Nice to have Technical Skills
Familiar with tag management solutions (Ensighten, Tagman, Tealium, etc.)
Familiar with optimization tools (Adobe Test&Target, ADO, SiteSpect, etc.)
Minimum bilingual (English-French, English-Dutch)
Very good communication skills
Excelling in Microsoft Excel
Exhibits high degree of pro-activeness in analysing customer behavior using available data to influence changes on the website
Can do-attitude
Passionate about the online customer journey and online business
Projektdetails
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Organisation/Management