Digital Analyst

SUMMARY:

- The Analyst position will mainly be analysing social media performance, media performance, website performance etc, to pull together into reports and derive trends and actionable insights/recos from that data.

Additionally, they will assist with some ad-hoc projects and some finance related work. - Another important part of the role is performing User Acceptance testing on our websites, newsletters etc.
- Will essentially be a QA position.

KEY ACTIVITIES INCLUDE:

- Monthly data reporting, analysis, and insight generation for all digital tactics (social/web/media/social listening) using various digital measurement techniques and tools (60%)
- User Acceptance Testing of websites and other digital programs (25%)
- Budget management (5%)
- Other related projects (10%)

SKILLS:

SKILLS/QUALIFICATIONS:

- Excellent Analytical Skills and experience using various tools to analyze and present data such as Omniture, Google Analytics, Facebook Insights, Radian 6, Excel, PowerPoint, etc.
- Detail oriented - requires keen eye for User Acceptance testing and an ability to make sure all aspects of programs are addressed and data used in analytic tools is accurate
- Critical thinking/insight generation - turning data into meaningful insights that are actionable to move the business forward and proactively identify issues that may need resolving
- Project management - being able to manage multiple projects and move them forward in a timely manner
- People skills - Ability to build relationships quickly with a number of cross functional partners (Brand, Digital, Technology, Digital agencies, Advertising, etc).
- The candidates MUST have strong reporting and analyst skills (social media performance, media performance, website performance experience)
- Candidates should have 2-3 years of experience and ideally an educational background in digital marketing strategy/channels and measurement, including Website, SEM/SEO, social media, influencer marketing, display, eCRM, video, mobile, E-commerce, etc.
- Microsoft Excel, Microsoft PowerPoint, Microsoft Word