Database Marketing Analyst

Title: Database Marketing Analyst

Type: Contract- 6 months

Location: Atlanta, GA 30346

Our client is seeking a Database Marketing Analyst for a 6 month contract in the Atlanta Perimeter area. This role will work in collaboration with client's global campaign marketing team, and directly with business stakeholders to deliver client's database strategy and ensure marketing messages and promotional offers succeed in driving awareness and preference for their brands.

Client Details:
Located in nearly 100 countries and territories world-wide, our client is the world's largest global organization within their industry. Headquartered in Atlanta, GA, they continue to be on the cutting edge of new technology. This established and growing organization has been recognized for their superior employee development efforts in Training Magazine's Top 125 for 2010 and remains an industry leader in environmental sustainability making continuous efforts to make an impact on the global environment. They offer a fast paced and high energy environment where your career is destined to thrive.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

- Analyses consumers' purchase behaviors, demographics, propensity and response data to size consumer marketing opportunities and identify relevant audiences for marketing messages.
- Uses software programs (eg Unica ) to create the logic for selecting lists of customers to be contacted through direct and interactive marketing channels.
- Design experiments that test the effectiveness of new marketing tactics, and to measure/report the impacts of campaigns and promotions against pre-defined success metrics.
- A successful candidate will create an awareness and appreciation of the key consumer segments as relating to the goals and consumer strategy of each stakeholder, and will produce forecasts to inform the business case and planning of new consumer-facing business initiatives.
- Will work with global and regional marketing managers in the planning and design of regional and cross-regional promotions.
- Deliverables will also include various forms of reports and dashboards to provide ongoing intelligence to marketing stakeholders and make sure all tracking and reporting is completed.

REQUIREMENTS:

- Bachelor's or Master's Degree (preferred) in marketing sciences or similar discipline, or an equivalent combination of education and work related experience.
- 3 - 5+ years progressive work experience, with emphasis on business and marketing analysis. Preference will be given to those with demonstrated expertise in the areas of direct and interactive marketing, CRM, and promotional strategy, with strongest preference to those with a background in multi-channel marketing (preferably within the travel industry).
- Knowledge and demonstrated use of campaign management software (preferably Unica ) OR proficiency with SAS with aptitude to adopt new analytical software, and must be proficient in SQL programming or similar Scripting languages.
- Familiarity with financial principles, including net present value (NPV) and return on investment (ROI).
- Preference will be given to those with a background in Design-of-Experiments and/or multivariate analysis.

PREFERRED QUALIFICATIONS:

- Strong knowledge of marketing principles and concepts.
- Agency and 3rd partner vendor management
- Fluent across key customer direct contact channels
- Literacy in Word and Excel and PowerPoint

Please contact John Wagner

Synergis is a woman-owned company that serves a myriad of clients across nearly all industries, from start-ups to Fortune 100 companies. The outcomes of these relationships are demonstrated in a growing list of more than 300 clients and industry recognitions by Inc. magazine and the Atlanta Business Chronicle.

From its foundation in 1997, Synergis has been successfully recruiting and placing IT professionals in all areas of information technology. Recently named the Best Place to Work in Atlanta by the Atlanta Business Chronicle, Synergis has been successfully recruiting and placing IT professionals for over 10 years. For more information about Synergis, please visit the company website