Data Analyst

DATA ANALYST - OAKLAND, CA

Job Summary 
This 12+ month contract opportunity is for a Data Analyst role for a major health care provider.  The individual in this role will be a Data Analyst for the Consumer Loyalty and Retention team within Direct Marketing. The Data Analyst position is responsible for supporting the development, enhancement and ongoing maintenance of list management database, customer response database and other databases. Other responsibilities include facilitating reporting to internal and external clients; validating data; documenting data interchange between the organization and assigned vendors; and campaign analysis. The position may also assist in the development of project proposals, recommendations, implementation plans, communication packages, performance measurement tools, and training materials related to the assigned projects as appropriate. 

Major Responsibilities: 
Assist in development and maintenance of data collection and analytic tools, including databases and related systems 
Serve as Subject Matter Expert for internal data systems 
Under supervision, support marketing campaigns by providing project management and list management support 
Under supervision, design and execute complex analytics projects that involve data collection and analysis for a broad array of retention issues across disciplines and functional areas 
With other team members, develop strategies to improve program performance by translating quantitative findings into practical insights 
Contribute to problem solving and process design efforts 
Ensure data integrity and consistency is achieved across relevant data systems 
Uses multivariate statistical analysis techniques to analyze data and produce preliminary reports 

Required Experience: 
1. Minimum of 2 years of analytic support for data analysis and reporting. 
2. Understanding of SAS, SPSS or other statistical analysis package 
3. Must know how to write database queries and manipulate and generate reports. 

Required Education: 
Bachelor's degree. A major or minor in a quantitative discipline such as computer science, engineering, statistics or math 

Skills to be successful in this role: 
1. Attention to detail 
2. Ability to translate business requirements into technical requirements 
3. Written and verbal communication 

Top 3 - 5 Daily responsibilities 
1. Define and execute standard reports for consumption by partners 
2. Serve as analytics SME for campaign segment. Design studies and evaluate results of those studies 
3. Serve as campaign strategy thought partner with designated Marketing Managers 

Top 3 - 5 Required Skills 
1. SAS OR Unica experience required 
2. SQL (TOAD, SQL Developer or other preferred) 
3. Excel and PowerPoint 

Desired skills 
SAS strongly preferred 
Word 

Soft Skills 
Some presentation experience preferred