CRM-Expert (m/w/d)

At the moment we are looking for a CRM-Expert

Your tasks include:
+As part of the CRM team, you will be collaborating with highly specialized teams to grow the
business by creating scalable CRM campaigns with a focus on Email marketing. Through
analysis of our B2C-users’ needs and behavior, you lay the foundation for communication
and engagement along the user journey on kununu.
+ You will spread the idea of transparency in the job market by developing our existing Email
marketing campaigns to increase customer engagement and conversion rate.
+ You are responsible for driving CRM related projects and will support in driving the
evolvement of kununu’s CRM-strategy including the implementation of a new CRM tool.
+ You are in the lead when it comes to conceptualization and execution of creative ideas for
kununu’s Email marketing-campaigns and newsletters.
+ You will be driving the creation, setup and optimization of personalized and behavior based
automated user communication in an independent way. You convince stakeholders of your
data-driven ideas through your CRM expertise.
+ You will analyze and assess Email marketing-KPIs as well as the user behavior to optimize
our activities and execute an ongoing and rigorous testing.
+ You will create reports and analysis for all relevant stakeholders internally and
externally, while working across teams with Online Marketing, Brand & Communications,
Product and Business Analytics.

Required skills and qualifications:
• Hands-on mentality
• 4+ years of experience in CRM and / or email marketing with a focus on digital B2C businesses
• Expert in using Braze or comparable state-of-the-art CRM platform technology
• Experience of digital products, ideally for online marketplaces or platforms
• Knowledge of using Google Analytics or Tableau
• In addition to your analytical know-how, you are also characterized by your creative and conceptual knowledge in the CRM area. You are also experienced in communication with both individual shipments and automated shipments.
• You have experience with segmentation and combine creativity with user insights to drive change.
• Your eye for details enables you to meet your high quality standards and achieve ambitious goals. Goals in a role with high visibility within kununu.
• Fluent German and English skills complete your profile

Konnten wir Ihr Interesse wecken? Dann freuen wir uns auf die Zusendung Ihres aussagekräftigen Qualifikationsprofils unter Angabe Ihrer Stundensatzvorstellung.