CRM Executive-Leading Digital Publishing Organisation

YOUR TYPICAL DAY AS THE CRM EXECUTIVE WILL INCLUDE:

- Deliver all CRM activity - including e-mail, direct mail, Print advertising, loyalty programme(s) and other activity streams with a focus on Magazine titles and online eCommerce sites.
- Develop email creative from concept to deployment using basic knowledge of HTML, Dreamweaver and Photoshop
- Manage the promotional calendar, ensuring that all codes, promotions and campaigns are delivered effectively.
- Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation.
- Proofing all campaigns and ensuring that quality standards are met.
- Source, segment, acquire and manage email marketing data, working with Database Team and technology partners where appropriate.
- Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates.
- Track all campaigns and report performance on a regular basis.
- Implement testing plans to develop rich and dynamic content, subject lines and promotional offers.
- Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved.
- Work to continually improve creative techniques, performance and output/productivity levels.
- Keep abreast of industry best practice and report on/share learning's with the wider business .

PLEASE ONLY APPLY IF YOU POSSESS THE FOLLOWING:

TO EFFECTIVELY DELIVER WITHIN THIS ROLE THE FOLLOWING SKILLS AND EXPERIENCE ARE ESSENTIAL:

- AT LEAST 3 YEARS MARKETING EXPERIENCE
- EXPERIENCE LEADING AGENCY RELATIONSHIPS AND MARKETING TEAMS
- UNDERSTANDING OF CAMPAIGN METRICS AND COMMERCIAL IMPACT
- EXCELLENT COMMUNICATOR BOTH ORAL AND WRITTEN
- GOOD COMMUNICATION SKILLS.
- GOOD ORGANISATIONAL AND TIME MANAGEMENT SKILLS.
- STRONG RELATIONSHIP BUILDER.
- THE ABILITY TO ACHIEVE THROUGH OTHERS NOT IN DIRECT LINE MANAGEMENT.
- A STRONG PEER GROUP TEAM PLAYER.
- CAN DO ATTITUDE AND HIGH LEVELS OF RESILIENCE.

TO APPLY FOR THE CRM EXECUTIVE ROLE, PLEASE CALL OR EMAIL (SEE BELOW)