Content & Performance Tracking Manager (m/f/d)

REFERENCE NUMBER:

615005/1

MY DUTIES:

- To set up and publish campaign content for the new sportswear category according to the clients quality standards and against the aligned campaign content deliverables
- To improvements future campaigns through the competitor benchmark analysis and the content performance tracking tool

MY QUALIFICATIONS:

- Independently manage, create and publish sportswear campaign content in the clients Content Management System (CMS) at global and market level, based on set digital campaign plans for the newly introduced sportswear category. All the content (i.e. copy, images, videos) that needs to be set up in the system will be provided to the contractor upfront via a digital toolkit briefing. The campaign content to be created in the CMS systems will be published on digital touchpoints such as the clients homepage, Product Landing Pages, Product Detail Pages and the clients app. Per campaign, about 50 components have to be created in the CMS system as provided via the powerpoint toolkit
- Research possible content performance KPIs for sportswear campaigns on the online shop and the app. The outcome of this research should be an informative powerpoint deck which should be presented to the Sportswear Content Management Team and leadership
- Independently implement and pilot a new digital campaign content performance tracking tool for the sportswear category based on the contractor’s expertise with content analytics and KPIs. It will be up to the contractor to come up with a proposal which KPIs should be tracked for sportswear campaigns and how content performance can be measured and visualized using the existing tools and data available in the ecosystem
- Creation of competitor analysis for athleisure product content on ecom shops and apps based on the contractor’s experience and expertise. The competitor analysis should include information about the clients main competitors’ creative aesthetic approach, product range and digital representation when it comes to athleisure products. The analysis should be presented to the Sportswear digital team in a powerpoint format

MY BENEFITS:

- 60% Remote

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