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Consultant
Eingestellt von Synectics
Gesuchte Skills: Sales, Consultant, Sem
Projektbeschreibung
The PPC Presales Consultant is responsible for coordinating Pay-Per-Click (PPC) media strategies between the outside sales team and the PPC fulfillment team. Operating in a dynamic team environment, this individual must quickly understand and be able to communicate initiatives requested from the sales team on behalf of high spend national and regional clients with a white glove level of customer support.
ESSENTIAL JOB FUNCTIONS
- Analyze advertiser margin, objectives, services, geos, CPL/KPI requests and monthly spend requests to determine initial program eligibility
- Communicate the SEM product best practices and product/business requirements to sales in order to support pre-sales, post-sales and campaign performance success
- Engage with PPC analyst team as a pre-fulfillment consultant and communicate objectives to other parties during initial onboarding stage of campaign set-up
- Field questions and facilitate education on the product to sales with process, technical and product inquiries
- Field all consultation calls with sales prior to item being keyed but once it is sold to ensure expectation consistency with sales, client, PPC fulfillment team and AM's
- Expedite campaign brief requests and consultation calls that are requested by sales last minute
- Understand and communicate the results and relationship of each statistic encompassed in the campaign brief estimates and report directly to sales personnel and in client-facing situations
- Communicate Real Time previous campaign data for specific vertical markets to both sales and advertisers prior to account launch and throughout the presales process
- Aid sales personnel in decision-making processes prior to item sold that will contribute to the goals and success of clients future campaign(s)
- Troubleshoot estimate intake issues and problem solve when necessary to maximize account and sales retention and aid in high performance level accounts being on boarded
JOB CONTEXT
- Bullpen, team environment
- High-paced, independent work environment
- High-growth situation with evolving work processes
SKILLS:
REQUIREMENTS
- 1-2 years experience working directly in or with sales in Google AdWords, Bing, Yahoo and/or other PPC advertising situations
- Proficiency in maintaining product and business requirements for the campaign brief estimates requested and communicating to sales accordingly
- Significant telephone customer service experience speaking directly with high touch accounts in a presales, sales and technical environment
- Experience with evaluating basic technical analysis of website (current/live), call/form fill tracking, CRO/design
- Experience with current PPC trends, market influences, keyword vs CPL/CPC/KPI relationship etc.
- Proficiency in onboarding large scale PPC accounts in a variety of different industry verticals
- Proficiency in MS Excel, PowerPoint and Word
OTHER SKILLS/ABILITIES
- Experience with CRMs such as Salesforce and other business related software a plus
- Experience with Keyword Planner tool and other keyword research tools
- Experience with sales communications and environments
- Team skills
- Analytic skills
- Professional telephone, verbal and written communication skills
- Self-motivation and self-management abilities
EDUCATION
- BA/BS degree preferred or equivalent work experience
Projektdetails
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Einsatzort:
Tucker, Vereinigte Staaten
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Projektbeginn:
asap
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Projektdauer:
Keine Angabe
- Vertragsart:
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Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Organisation/Management