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Campaign Manager/Analyst - Pay-Per-Click
Eingestellt von Synectics
Gesuchte Skills: Sales, Consultants
Projektbeschreibung
ESSENTIAL JOB FUNCTIONS:
- Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up.
- Create, including ad copy, PPC ads according to Google AdWords and Bing Ads criteria.
- Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up.
- Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level.
- Build keyword lists by industry verticals and match type in accordance with advertiser focus.
- Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
- Create standard and custom account reports for departmental reporting, sales reporting and client reporting.
- Proactively optimize campaigns for maximum white-glove level service and PPC performance.
- Trouble shoot performance issues and problem solve.
SKILLS:
EDUCATION:
- BA/BS degree preferred or equivalent work experience.
REQUIRED:
- Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising.
- In depth understanding of Pay-Per-Click (PPC) mechanics, analysis, and reporting.
- High level proficiency in Microsoft Excel with ability to compile and sort data in sales level report format.
- Team skills.
- Research ability.
- Analytic skills.
- Professional verbal and written communication skills.
- Self-motivation and self-management abilities.
DESIRED:
- Google AdWords certification desirable, or obtained within 30 days of hire.
- Bing Ads Accredited Professional certification desirable, or obtained within 30 days of hire.
- Experience with CRMs such as SalesForce and other business software a plus.
Projektdetails
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Einsatzort:
Tucker, Vereinigte Staaten
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Projektbeginn:
asap
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Projektdauer:
Keine Angabe
- Vertragsart:
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Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Organisation/Management