Campaign Direct Marketing Analyst - Business Intelligence (Dutch Speak

My client is looking for an experienced Campaign Direct Marketing Analyst who has a basic knowledge of BI tools, databases & datawarehouse to join the team as a Campaign specialist - Business Intelligence department

Main Tasks

- You will be part of the Campaign Operations team within the Business Intelligence department that is responsible for the development of direct marketing target lists
- Discuss with marketing the target group they want to contact for their direct marketing actions (retention, acquisition, winback) and give advice on selection possibilities based on available data.
- Translate the customer targets into data requirements in order to prepare and script the customer target files (via IBM campaign tool or SQL Scripting)
- Knowledge of the IBM campaign tool is a plus, but not required upfront: learn on the job and internal training will be a first important aspect of the job.
- Respect & apply contact rules for mailings, outbound calls, SMS campaigns,
- Deliver the target files to the agencies (they will contact the customers based on your input)
- Report on & pro actively follow up on issues in order to guarantee on time & correct delivery of final campaign target files

Skills

- Strong knowledge of SQL (to be used in a business context)
- Basic knowledge of BI tools, databases & datawarehouse
- Knowledge of IBM campaign tool is not needed (learn on the job - training foreseen)
- Analytical skills - familiar with relational databases - likes to work with data - likes to work in direct marketing context
- Dynamic, entrepreneurial, self-starter, stress resistant, pro-active and fast learner profile.
- Strong communication skills & result oriented

Languages

Dutch and English