Campaign Analyst

CAMPAIGN ANALYST required to work for a large telecommunications company based in Berkshire.

The Campaign Analyst reports into the Head of Customer Analytics. The campaign analysis team help design, build and deliver customer campaigns. With the goal of making sure campaigns are as successful and targeted as they can possibly be.
Developing smart campaigns that are targeted and meaningful to the customer is the objective for this team

Responsibilities of the Campaign Analyst include:
To Plan, Design and Build campaigns using Unica, and provide campaign data in the appropriate format for deployment
Provide insights and analysis for campaign selection to maximise response/conversion rate so that business targets as defined by Customer Development can be met
The Campaign Analyst will ensure campaign rules, contact strategy and business rules are enforced during execution of campaigns
Undertake campaign and response analysis to improve campaign effectiveness. Ensure success of campaigns is correctly measured through planning and use of accurate control groups. Provide advice re construction of tests to Campaign Planning Team
Communicate insights and analytic findings clearly to internal customers. Produce top-level and summary results packs and recommendations for marketing
Deploy SMS & MMS and email campaigns through internal

The successful Campaign Analyst will have:
Previous experience working within customer campaign teams
Extensive knowledge of Unica campaign tool
Experience in summarizing, interpreting data and producing reports
Strong understanding of the design, legal constraints and analysis of campaigns
SQL Skills and querying large data environments

To apply for the Campaign Analyst role please send your CV

Project People Ltd is acting as an Employment Business in relation to this vacancy.