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Business Analyst/Direct Marketing Experience

Eingestellt von Beacon Hill Staffing Group

Gesuchte Skills: Marketing, Sales, Telemarketing, Support

Projektbeschreibung

Our client in the Akron area is looking for a Business Analyst that has experience with Email Campaigns and Email Marketing.

The role is to support our client's direct marketing and customer contact efforts in generating sales for their products. Reporting to the Director of Direct Marketing and working closely with the company's Marketing, IT/Business Intelligence and Creative Services staff, the Analyst will organize and administer the creation and execution of the Company's branded direct marketing efforts using best practices in marketing automation.  The Analyst will work with internal and external resources to guide production, implementation and execution from concept to distribution.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

For each category of material, the Analyst is responsible for:

- Accurately identify new direct marketing opportunities using marketing automation
- Maintain professional relationships with internal and external resources
- Manage lead generation programs including email lead gen, pay per click, outbound telemarketing and partner programs
- Evaluate success of campaigns and provide analysis when applicable
- Prioritize needs of business leaders while understanding overall business strategy
- Establish routines for designing or redesigning existing email marketing campaigns (prospects, nurture and customer education email programs) in a timely manner as it relates to marketing automation
- Setup new direct marketing campaigns utilizing marketing automation relating to email, direct mail and telemarketing
- Maintain current campaigns while observing changes in environment relating to offer, compliance, seasonality, response and other factors that could necessitate a change in program structure
- Develop marketing reports relating to the success of assigned automated marketing campaigns       

The Analyst's responsibility extends to marketing efforts assigned by the Director of Direct Marketing, including, but not limited to:

- Work with internal resources to produce promotional and operational material, such as, waterfall email campaigns, direct mail campaigns, email blasts, operational email campaigns, etc.
- Collaborate with external vendors to produce marketing campaigns in a timely fashion
- Develop campaigns using marketing automation tools in accordance with company guidelines.

The Marketing Automation Analyst's main deliverables include, but are not limited to:

- Manage production, set-up and delivery schedules for assigned in-process projects relating to automated marketing campaigns
- Work closely with business leaders, call center and other supervisors to determine time and specification requirements for automated campaigns
- Reporting and analysis of marketing automation programs, lead gen, pay per click and other campaign activities managed by the Director of Direct Marketing
- Planning and budgeting records for all historical and current campaigns
- Perform other duties as assigned

RELATED QUALIFICATIONS:

KNOWLEDGE OF:

- Demonstrate proficiency in marketing automation programs (can include Unica, Marketo, Adobe, etc.)
- Mac and Windows based programs
- Basic Desktop publishing programs
- Experience with digital marketing reporting packages including Google Analytics
- Microsoft Office including Excel, Word, and Outlook programs

EDUCATION/TRAINING:

BA or equivalent experience required.

3 years relevant marketing experience preferred.

Experience with Exact Target or similar are a huge plus.

This role is to be like a BA that helps determine if they are going through the best avenues and not doing overkill to the potential customers.

Experience with campaign management software or marketing automation software required.

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Beacon Hill Staffing Group