Business Analyst

Yoh has a contract opportunity for a BUSINESS ANALYST to join our client in Herndon, VA.

Job Responsibilities
- Gathering customer insights, analysing data, and mining information, and brief the appropriate business owners on customer concerns based on analytics and data models.
- Overseeing the coordination and implementation of inter-departmental owner communications strategies, throughout the customer journey, from the perspective of the individual customer.
- Work with all departments/stakeholders that touch/communicate with Volkswagen owners, to assist and govern in defining and maintaining a plan for owner communications. This responsibility will span the entire ownership life cycle, in order to build customer relationships and drive owner loyalty, while taking each department's business objectives into account.
- Lead the definition and advancement of requirements and business rules for data integration, data quality, standardized derived attributes, and analytical tools across other VWoA and VCI corporate stakeholders
- Work closely together with IT for owner database architecture development and marketing campaigns; including but not limited to demographics, psychographics, customer and vehicle life cycle triggers, model line customer differences, online behavior.
- Define and drive the customer data governance process for the Volkswagen Brand
- Define and socialize test matrices informing list selection, modelling criteria, offers and versioned messaging targeting specific groups and individual owners.
- Assist in formalizing and oversee maintenance and updates of use cases, customer journeys and data management workflow documentation informing all owner database marketing campaigns.
- Assist in ongoing research to identify the changing needs of the owner in different market/model segments. Based on overall value segmentation, execute owner communications for each of these segments.
- Define process improvements of all consumer touch points to ensure effective and consistent communications
- Refine and further develop life cycle focused strategies and initiatives
- Liaise with corporate, field and dealer stakeholders to develop coordinated and cohesive communications strategies to achieve department business objectives, while maintaining an optimal experience down to the individual customer level.
- Collaborate with the Marketing Campaign Management Manager to oversee customer communications deployment calendars and all associated deployment decisions.
- Collaborate with internal stakeholders to ensure effective capture of customer and campaign data for use in future RM programs.
- Oversee gap analysis of all customer and vehicle data and/or database stakeholders to document current operating systems and areas for consolidation and/or optimizations to support business programs.
- Oversee implementation of data management platform and integration with other customer communication technologies including but not limited to; e-mail campaign management system, CRM system, behavioral targeting platform, etc.
- Oversee the implementation of agreed alignment and integration strategies across all individual data repositories, data systems, Work closely with internal stakeholders to define features, content, processes and devices/applications.

Job Qualifications:
- Bachelor degree in Communications, Direct Marketing or Digital related field required
- Five to seven (5-7) years in executing direct marketing communications
- Database management, profiling and modelling experience; ability to utilize and analyze data to inform business strategies
- Demonstrated ability to manage projects on a day-to-day basis
- Proficient in paid, earned and owned media channels
- Experience working in emerging media platforms; mobile, tablet, etc.
- Demonstrated ability to collaborate with multiple internal and external stakeholders
- Demonstrated ability to work in fast-paced, innovative, diverse, & constantly evolving environment
- Demonstrated desire & passion to learn & evolve
- Demonstrated analytical mind-set
- Details and results oriented
- Conceptual thinking
- Communication skills - interpersonal, presentation and written
- Computer savvy - skilled in the use of software
- Integration - joining people, processes or systems
- Work Flexibility
- POSITION WILL REQUIRE LIMITED TRAVEL WITHIN IN THE U.S. AND ABROAD - APPROXIMATELY 5-10%

Preferred Job Skills/Experience/Knowledge:
- Qualification or experience in Customer Loyalty or Customer Satisfaction measurement is a plus
- Excellent communication skills, both written and verbal
- Excellent presentation skills
- Able to work on multiple projects simultaneously with minimal supervision

DISCOVER ALL THAT'S POSSIBLE WITH YOH. APPLY NOW.

Yoh is a professional staffing provider with over 70 years of experience in the short- and long-term staffing services industry.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V.

Tax Term: CON_W2

J2W: INFOTECH

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Enterprise: IT & Telecom