Farshad Afsharimehr
Persönliche Daten
Französisch (Muttersprache)
English (Fließend)
Indogermanische Sprachen (Fließend)
Deutsch (Grundkenntnisse)
Beschreibung
Referenzen
Research Lab Director
Communications Director
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Farshad Afsharimehr
Nationality: Belgian
Mobile : +352-691-140 116
Address: 15 Rue Gustave Metzler, L-4627 Differdange, Luxembourg
Email:
Profile
Creative solution-driven, strategic thinker and big picture oriented with 19 years of international
professional experience in USA, Europe and Middle East, leading and working with multicultural teams.
Expert level knowledge of digital channels, branding, design, usability, accessibility, online marketing,
content strategy, and project management. Creative and proficient in various design applications with a
great personality and sens of humour.
Professional Experience
2014-Present
Founder of Ficus Studio - Consultant Digital Strategy and User Centred Design
Providing consultative digital strategy, user experience, usability and design services.
Currently developing an innovative mobile solution in pharmaceutical field, supporting physicians in
making better decisions everyday.
2009-2014
Head of Web – Communications
Sidra Medical and Research Center (Member of Qatar Foundation) in Doha, Qatar
In charge of the planning, designing, developing and managing of all digital communication channels of
the newly state-of-the-art, ultra modern fully digital hospital under construction in Doha, Qatar.
Management of the day-to-day activities and operation of all online marketing and communication
mediums including interim websites, portals, social media and mobile apps. Management of the creative
and technical teams. Supporting HR department with digital strategy and tools for large international
hiring campaigns.
Achievements:
• Gathered and analysed requirements and business needs and developed the content strategy,
workflows, supporting policies and the scope of work. Planned the design and development of the
operational websites and portals of the hospital (6000+ employees) and the research center.
• Implemented the social media strategy generating more than 20,000 followers on linked in, 2500 on
Twitter, within two first years after the launch.
• Designed and developed all interim websites and portals as well as analysis of all online day-
to-day activities reports in order to maintain the international target audience engaged.
• Developed and managed recruitment portal and all social media supporting large recruitment
campaigns (2500 professionals hired in two years).
• Overviewed the design and development of Sidra mobile apps for internal communications
leading to better employee engagement and satisfaction.
• Managed and adjusted Sidra Brand Guidelines.
• Designed and produced all digital media and print collateral for all departments, with special
support for HR with their international marketing and recruitment activities.
2001-2008
Art Director
CEPAC Inc., West Palm Beach, Florida, USA
Responsibilities for this —startup and later on—mid-sized advertising agency included interfacing with
clients in order to conduct needs assessment and to create effective online and offline strategies and
tools supporting marketing and communications goals. Researched and identified personas and target
audiences, created and managed brand guidelines, tools and concepts for marketing online and offline
vehicles including TV, websites, social media channels, brochures, direct mail pieces, newsletters, brand
guidelines.
Managed and directed designers, developers, movie editors, photographers and copy writers. Assisted
movie directors by creating visual concepts for the TV and web commercials, informational and videos.
Produced mockups and prototypes. Managed SEO team to achieve ambitious objectives.
Achievements:
• Changed the landscape of marketing and advertising for major law firms in United States by creating a
new trend in that area.
• Growth of the company in profit (US$1 million) and in size from 2 in 2001 to 25 employees in 2008
• Received acknowledgement from the Florida and New York Lawyer Associations in 2007 and 2008 for
great achievements.
2000-2001
Senior Graphic Designer
RCI Human Resources, West Palm Beach, Florida, USA
Responsible for designing cutting-edge advertisements for various print and digital vehicles to maximize
the clients’ market exposure and visibility. Trained the design team to work more efficiently and
accurately using Adobe softwares.
1994-2000
Senior Graphic Designer
Mediascoop/Connexion, Brussels, Belgium
Worked with a global client base including Novell, Ansell, Humongous, and other major corporations.
Oversaw the concepts of advertising vehicles for all aspects of internal and external marketing. Managed
graphic designers, copy writers and translators. Created all graphics for the localization of different
interactive games such as Freddie Fish, and Putt-Putt and Pajama Sam (Dutch and French). Designed
and programmed mid-sized and large multilingual websites based on the most advanced technologies.
Created Adobe Flash and HTML driven kiosks. Created and developed print and online version of Novell
Magazine for Benelux with the online data capturing capabilities. Created and developed printed and
digital version of all Ansell products in 11 languages by creating an automated process to capture the
content online.
Achievements:
• Growth of the company in profit and in size from 2 in 1994 to 16 employees in 2000.
• Localisation of the major digital games with the highest quality of content and graphics.
• Innovative online solutions.
1993-1994
Graphic Designer
Tractebel Engineering, Brussels, Belgium
Responsible for designing and creating complete project presentations such as Ankara Airport and
France nuclear plant. Working directly with engineers and translating their technical needs to graphical
presentations.
Skills
Adobe Creative Suit (Mac), basic HTML5 and CSS, CMS: Joomla 1.5, 2.5, WordPress, SharePoint 2010
and Microsoft Dynamics CRM.
Leadership, problem solving, ability to work independently and/or collaborate with others, flexible and
adaptable to change, account management, art direction, project management, photography, vendor/
client management.
Education
• Académie Royale des Beaux-Arts de Liege, Belgium, 1992
Achieved honored degree in Fine Arts, minor in Photography
• ENAIP, the educational branch of ACLI (Christian Association of Italian Workers), Liege, Belgium, 1994,
Graphic Design Applications
• Académie Royale des Beaux-Arts, Liege, Belgium 1996
Interior Design
• Lycée de Waha in Liege (Belgium), 1998
Analyze and Programming in Pascal, C, Cobol
Art Exhibitions
2008 - Lung Association of West Palm Beach, Florida, USA
1995 - Galery Rencontre, Liege, Belgium
1994 - Cultural Center of Verviers, Belgium
1993 - Cultural Center of Calamine, Belgium
1992 - Cultural Center of Calamine, Belgium
1992 - Academie Royale Des Beaux Arts Annual Exhibition in Bruxelles, Belgium
1991 - Academie Royale Des Beaux Arts Annual Exhibition in Liege, Belgium
1990 - Galery Rancotre in Verviers, Belgium
Language Proficiencies
Fluent in English, French and Farsi. Beginner German
Community Contributions
KJT (Kanner Jugend Telefon), Luxembourg
Digital consultancy, design and development of marketing material in support of the launch of the
new program, Online Help for Parents and Youth.
Cats in Doha
Design and development of marketing materials in support of animal rights in Qatar.
ArtStart, West Palm Beach, Florida
Board member. Design and development of marketing material, painting training to children from
low income families.
Lung Association of West Palm Beach, Florida
Live painting and painting donation in support of research for the cure of lung diseases.
Interests
Painting, design, literature, photography, independent movies.