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Worldwide Brand Manager with Digital Focus
Eingestellt von Harvey Nash IT Recruitment Switzerland
Gesuchte Skills: Marketing, Sales, Design
Projektbeschreibung
Harvey Nash is looking for a Worldwide Brand Manager with digital focus for a 20 month project in Switzerland.
The role is for a candidate to implement marketing strategies and to work in collaboration with Global multi-functional team and countries to maximize value. They provide strategic support to the department.
You are responsible for
- Leading the development, launch, roll-out and maintenance of global Multichannel campaigns targeting appropriate customer groups according to brand strategy and frontline need
- Driving new insights through integration of data from all countries and customer groups
- Designing war gaming/simulation scenarios to identify trends, opportunities and threats worldwide and in key local markets for product group and proposes corresponding measures
- Developing sales forecasts scenarios and sensitivity analyses
- Leading communication: driving product messaging and communication strategies across customer groups
- Contributing to stakeholder mapping
- Leading the development of full-scale communication plans
- Providing strategic direction to multiple agencies
- Providing leadership to design and delivery of marketing mix, balancing ROI with brand KPIs
- Leading marketing related pilots and shares best practices across the organization
Requirements
- Experience with multichannel and digital marketing ideally in the pharmaceutical industry or close industries.
- Experience in project management and leading cross-functional teams/virtual teams.
- Solid clear communication across countries with different cultures.
- Fluent in English.
- Brand management.
- Business University degree in Business Marketing.
- Profound knowledge of operational marketing experience including customer facing experience, and/or profound experience in operational marketing in a country
- Experience in the pharmaceutical industry is a plus
Are you available immediately, have experience working within a Life Science company? Please send your complete CV (Word documents preferred) to (see below) For further details feel free to call me. I am looking forward to receiving your application.
The role is for a candidate to implement marketing strategies and to work in collaboration with Global multi-functional team and countries to maximize value. They provide strategic support to the department.
You are responsible for
- Leading the development, launch, roll-out and maintenance of global Multichannel campaigns targeting appropriate customer groups according to brand strategy and frontline need
- Driving new insights through integration of data from all countries and customer groups
- Designing war gaming/simulation scenarios to identify trends, opportunities and threats worldwide and in key local markets for product group and proposes corresponding measures
- Developing sales forecasts scenarios and sensitivity analyses
- Leading communication: driving product messaging and communication strategies across customer groups
- Contributing to stakeholder mapping
- Leading the development of full-scale communication plans
- Providing strategic direction to multiple agencies
- Providing leadership to design and delivery of marketing mix, balancing ROI with brand KPIs
- Leading marketing related pilots and shares best practices across the organization
Requirements
- Experience with multichannel and digital marketing ideally in the pharmaceutical industry or close industries.
- Experience in project management and leading cross-functional teams/virtual teams.
- Solid clear communication across countries with different cultures.
- Fluent in English.
- Brand management.
- Business University degree in Business Marketing.
- Profound knowledge of operational marketing experience including customer facing experience, and/or profound experience in operational marketing in a country
- Experience in the pharmaceutical industry is a plus
Are you available immediately, have experience working within a Life Science company? Please send your complete CV (Word documents preferred) to (see below) For further details feel free to call me. I am looking forward to receiving your application.
Projektdetails
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Medien/Design