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Web Analytics Consultant (50-100%)
Eingestellt von Harvey Nash IT Recruitment Switzerland
Gesuchte Skills: Marketing, Consultant, Seo, Online marketing
Projektbeschreibung
For a 2 month project with our client in Lausanne, we are looking ASAP for a Web Analytics Consultant (50-100%)
As Web Analytics Consultant, you will support the Digital Analytics team on the current implementation, configuration and usage of Web Analytics reporting tools.
Key responsibilities
. Support solutions and technical tag implementation strategies on both web (JavaScript/ADTM) and native (SDK) applications,
. implement, test and troubleshoot advertising/marketing/remarketing tags on a daily basis within a tag manager (Adobe Dynamic Tag Manager).
. Support solutions configuration, data classifications, segmentations and processing rules.
. Leverage reporting facilities (Dashboards, custom menus, reports automation, user Mgmt, etc.).
. Support developers and third parties throughout migration and integration processes
. Gather, document and help form/guide business requirements, KPI and other functional and/or technical requirements.
Education and experience
. Strong understanding of HTML and web protocols/architecture
. Intermediate-to-advanced JavaScript skills
. Experience in Web Analytics, Conversion and Optimization solutions (Adobe preferred).
. Solid understanding of general business models, concepts and strategies
. Solid understanding of online marketing, data reporting and digital advertising best practices
. Good knowledge of online marketing and analysis, including SEO, display, email, affiliates, and CRM
. At least three years previous success in a technical pre-sales or consulting environment.
. At least two years of digital marketing and/or CRM experience.
. Knowledge of campaign design, attribution modelling, attribution tracking, web analytics, paid search, seo and other paid media a strong plus.
. Knowledge and exposure to DoubleClick for Advertisers or DoubleClick for Publishers a strong plus
. Experience with A/B and MV testing management a plus
. Experience with Adobe Dynamic Tag Manager a plus.
. Adobe Digital Analyst Certified Expert a plus.
. Fluent in English or French
As Web Analytics Consultant, you will support the Digital Analytics team on the current implementation, configuration and usage of Web Analytics reporting tools.
Key responsibilities
. Support solutions and technical tag implementation strategies on both web (JavaScript/ADTM) and native (SDK) applications,
. implement, test and troubleshoot advertising/marketing/remarketing tags on a daily basis within a tag manager (Adobe Dynamic Tag Manager).
. Support solutions configuration, data classifications, segmentations and processing rules.
. Leverage reporting facilities (Dashboards, custom menus, reports automation, user Mgmt, etc.).
. Support developers and third parties throughout migration and integration processes
. Gather, document and help form/guide business requirements, KPI and other functional and/or technical requirements.
Education and experience
. Strong understanding of HTML and web protocols/architecture
. Intermediate-to-advanced JavaScript skills
. Experience in Web Analytics, Conversion and Optimization solutions (Adobe preferred).
. Solid understanding of general business models, concepts and strategies
. Solid understanding of online marketing, data reporting and digital advertising best practices
. Good knowledge of online marketing and analysis, including SEO, display, email, affiliates, and CRM
. At least three years previous success in a technical pre-sales or consulting environment.
. At least two years of digital marketing and/or CRM experience.
. Knowledge of campaign design, attribution modelling, attribution tracking, web analytics, paid search, seo and other paid media a strong plus.
. Knowledge and exposure to DoubleClick for Advertisers or DoubleClick for Publishers a strong plus
. Experience with A/B and MV testing management a plus
. Experience with Adobe Dynamic Tag Manager a plus.
. Adobe Digital Analyst Certified Expert a plus.
. Fluent in English or French
Projektdetails
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Organisation/Management