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Trade Marketing Manager Job

Eingestellt von Yoh

Gesuchte Skills: Marketing, Sales, Support

Projektbeschreibung

TRADE MARKETING MANAGER needed for a CONTRACT opportunity with Yoh's client located in RIDGEFIELD, CONNECTICUT.

THE BIG PICTURE - TOP SKILLS YOU SHOULD POSSESS:

- Consumer/shopper insights
- Launch execution

WHAT YOU'LL BE DOING:

- Act as interface between Sales and Marketing and support the translation of marketing strategies into in-store excellence
- Develop co-marketing programs with the trade based on consumer/shopper/category/customer insights
- Owns trade inputs into brand team planning/presentations.
- Toolbox development and execution.
- Assessment of integrated events, deliverables, and ROI.
- Owns execution of key learnings at retail for the consumer and shopper insights.
- Development of National tactics/execution of the 4P's (brand sets National pricing direction).
- Customer annual planning (Develops Brand Playbook).
- Defense planning related to competitive activity in the trade.
- Participate in customer meeting to represent brand strategy (promo planning, annual planning, new item, etc.).
- Defines role of in-store education for brand (ensures alignment of Brand message on POS, displays, retailer print/digital, etc).
- Owns the delivery of approved trade programs (via planning process or co-marketing request forms)
- Creates and manages all PRF's from initiation to completion for all brands
- Manages the development and approval of all art creative for these programs.

WHAT YOU NEED TO BRING TO THE TABLE:

- Familiar with consumer/shopper/category/customer insights
- Leadership skills, specifically with category growth story, leveraging available insights and identifying knowledge needs.
- Familiar with launch execution process for new items/line extensions (selling story, launch/POS materials, etc.).
- Experience with strategic alignment of ad messages.
- Familiar with trade advertising (journals/publications).
- Content management experience

OPPORTUNITY IS CALLING, APPLY NOW!

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V.

J2W: PROF

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Ref:

SFSF: PROF

Projektdetails

  • Einsatzort:

    Ridgefield, Vereinigte Staaten

  • Projektbeginn:

    asap

  • Projektdauer:

    Keine Angabe

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Yoh