Targeting Analyst (Brussels)

Je functie: Context
Department : campaign and targeting.
Develop with the business the right campaign for the right client on the right time through the right channel

Function Description
You're the contact for the campaign manager for the technical support for a campaign in an end- to-end approach. This means you are responsible for analysis, targeting & evaluation.
You analyse the technical and functional impact of the business specifications and you advise the business.
You challenge the business on a conceptual level and the whole context of the campaign.
Implementation and targeting is done in SQL datawarehouse Teradata and Aprimo Relationship Manager
You're responsible for the full technical implementation and testing of your campaign and you make sure everything is technically in place.
For the implementation you use every technique that is available : SAS, spotfire, SQL, mainframe applications, ….
For the collaboration with the campaign manager you have a strong knowledge of marketing and CRM methodologies (customer journey, evaluations, control groups, ab testing, retargeting, behaviour targeting, etc…)

Start Date 1/01/2016
Duration 31/12/2016

Location
Brussels
Je profiel: Required knowledge / Experience

Education
Marketing with IT, IT with Marketing (for instance bachelor marketing with second degree in IT or vice-versa)

Languages Requirement
French Y
Dutch Y
English N/A

Experience
No experience required if education requirement matches the description above.

Technical Experience
Mandatory
SQL, relational databases, SAS

Preferable
ARM, Aprimo relationship manager, Teradata

Business Experience
Mandatory
Marketing, CRM, BI

Soft skills
° Team player
° Quick self-starter, pro-active attitude
° Good Communication and Influencing skills
° Good analytical and synthesis skills
° Autonomy, commitment and perseverance
° Ability to work in a dynamic and multi-cultural environment