Vakante Jobangebote finden Sie unter Projekte.
Strategic Communications Planner - Finance
Eingestellt von Blues Point
Gesuchte Skills: Marketing, Support
Projektbeschreibung
Job purpose:
- To work with internal Brand and Advertising Teams to ensure media-neutral communication planning is in place to develop the overall communication strategy the company.
- Work with business units to develop a fully integrated Marketing Communication Plan that is rooted/driven by customer insight
- Support processes that prioritise business opportunities and maximize ROI
- Support other business units when translating tactical commercial goals and challenges to actionable testing and delivery plans
- To build strong working relationships with key internal and external stakeholders
Main accountabilities:
- Apply an integrated communications planning (ICP) approach to group activity that considers the relationship between the consumer, brand and channel to identify the most efficient and effective means of reaching a consumer
- Develop Marketing Communications strategies that are aligned with the business strategy and priorities, challenging business line plans where required
- Use market analysis, customer and competitor insight to effectively develop all marketing communication plans/robust testing principles and w ork with business units to review campaign results in order to shape and refine future communications activity
- Deploy a media-neutral planning approach, drawing upon the specialist knowledge and expertise of our strategic agency partners as and when required
- Have a full understanding of the consumer decision making process and the customer journey to determine relevant communications at each touch point/contact strategy
- Act as key link to the planning department in relation to campaign and creative development
- Produce inspiring creative briefs that reflect the agreed activity and provide these to the Campaign Management Team for implementation
Projektdetails
-
Einsatzort:
London, Vereinigtes Königreich
-
Projektbeginn:
asap
-
Projektdauer:
Probably Until June 2013
- Vertragsart:
-
Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
-
Kategorie:
Marketing/Vertrieb, Sonstiges