SR Manager, Market Research - Metabolics Job

Requisition ID 14601BR
Title SR MANAGER, MARKET RESEARCH - METABOLICS
Job Category Commercial Effectiveness
Job Description PURPOSE:
Provide holistic, insight-driven consultation and evidence-based strategic and tactical guidance to all levels of internal stakeholders via primary market research and secondary data analytics for a new therapy area for Novo Nordisk, guiding pre-launch preparedness of the brand. Contribute to the development of the organization's strategic vision via in-depth market analyses and develop innovative solutions to complex, unstructured problems with minimal guidance.

RELATIONSHIPS:
Reports to the Senior Director, Marketing Effectiveness. Internal relationships include close interactions with the marketing team, extended launch team (EBT), as well as global market research and brand teams. Drive and/or support all global and US specific market research projects related to this new therapy area and oversee the work of support staff that will assist in the project execution and management of specific research projects. May supervise junior market researchers, interns and/or contingent workers. External relationships include interactions with outside consultants.

ESSENTIAL FUNCTIONS:

Analysis and Interpretation:
• Ensures alignment of initiatives to the company's overall business objectives and brands' strategic imperatives.

Collaboration and Communication:
• Develop and sustain close working relationships with key stakeholders including brand marketing team, global brand team and global market research, as well as other departments within NNI and global as needed.
• Ensure clear and ongoing communication of research results, key conclusions and recommendations through formal and informal channels.

Internal Client Support:
• Support special business development functions and special projects as assigned.

Leadership and Development:
• Assess and develop new processes and techniques to advance market research capabilities and improve internal efficiencies.
• Champion the Triple Bottom Line in Market Research and internal strategy consulting.
• Develop innovative solutions to unstructured, complex problems; make recommendations that have a significant impact on company (time, people, budget) resources and potentially affect the company's ability to achieve its goals.
• Ensure collaborative interactions among market researchers to ensure better practices sharing on MR approaches, techniques, consolidated presentation development, business issue identification and methods for addressing help ensure that projects are completed on schedule, within budget, per direction and are internally consistent with group deliverable quality.
• Pro-actively seek process improvement opportunities by challenging existing processes, proposing solutions, and driving approved implementation plans.

Leadership and Market Research Consultation:
• Ensure insight driven consultation to the marketing team through the development and execution of primary market research and secondary data analytics to drive evidence based strategic pre-launch planning and preparedness. Support the knowledge and experience building within a new therapy area, including identifying relevant market shaping activities.

MARKET RESEARCH CONSULTATION:
• Develop holistic and comprehensive market assessments and oversee other ad hoc analyses to proactively address issues in support of business objectives.
• Independently provide actionable recommendations based on a) thorough analysis of internal and external business issues and environmental factors b) careful assessment of available data and determination of knowledge gaps c) translating data into trends with business impact.
• Lead development of assigned market research plans in conjunction with Senior Director, ME and incorporate needs and opportunity assessments with Brand Leads; Consult with brand teams on proper focus and prioritization of marketing research resources against brand needs.
• Leverage decision-influence role to drive development of pre-launch preparedness platform, help optimize marketing mix through strategic and tactical custom research across channels, enhance forecast accuracy through primary forecast impact research, provide foundation for customer segmentation, resulting in optimized, tailored sales and marketing targeting efforts, uncover and exploit consumer and prescriber insights to ultimately enhance customer connection and build brand loyalty, leverage customized tracking results to identify gaps and opportunities that can be utilized to maximize performance and blunt competitor efforts, etc.

MARKET RESEARCH COORDINATION ANALYSES AND DESIGN:
• Design and analyze custom qualitative and quantitative marketing research projects with actionable recommendations in development/support of brand/portfolio strategy and tactics and in alignment with business planning process.
• Oversee the management of qualitative and quantitative marketing research projects, associated budgets, timelines and relations with outside consultants.

MARKETING EFFECTIVENESS LEADERSHIP:
• Act as primary focal point for brand teams' analysis/insights needs.
• Actively demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholders.
• Proactively educates, shares information and acts as an experienced resource and strategic advisor across brand.

PHYSICAL REQUIREMENTS:
Approximately 15% overnight travel.

DEVELOPMENT OF PEOPLE:
Not Applicable.
Additional Information KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor's degree required; MS or MBA required.
• A minimum of 8 years of marketing/sales reporting and analysis experience in a pharmaceutical, consumer packaged goods, or marketing organization required. Five years' experience in primary market research or strategic consulting required.
• Ability to influence people at senior levels in the organization and facilitate cooperation of internal and external partners for both intelligence acquisition and recommendation acceptance.
• Creative problem solving with ability to solve complex, unstructured problems; see big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner; must have an ability to see beyond the confines of MR data to broader business issues.
• Demonstrated ability to work on multiple projects with conflicting deadlines, and provide recommendations that will assist in the development of commercial strategies.
• Excellent writing, presentation, project management and strong influencing skills required. Solid communications skills with ability to succinctly express point of view in various formats for a variety of deliverables to a diverse audience across multiple specialty areas.
• Expert PowerPoint and Excel skills. MS Access or other database platform a plus.
• High proficiency with IMS data and other industry sources required.
• Networking - positively interacts with any relevant source of information. Builds strong relationships.
• Proven experience working cross functionally and partnering with brand teams and other groups within an organization.
• Proven search and research skills including experience with the use of online databases (scientific, business, patent, etc.).
• Strong analytical and critical thinking skills required. Highly proficient in integrating diverse sources of information and formulating business relevant strategic recommendations.
• Strong understanding of drug development, commercialization, and lifecycle management.
• Works independently and able to guide members of team toward achieving objectives and sets direction of self and others accordingly.
Department CE - MARKETING EFFECTIVENESS
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Master's Degree Required
Percent Travel 10 - 20%