Social Media Analyst

Social Media Analyst
6 Month Contract
Up to £225 per day
London

Please note: Any candidate wishing to be considered for this role will be required to apply for a Disclosure Scotland upon invite to interview.

My client, a leading public sector organisation, is seeking to recruit a skilled Social Media Analyst to join their technical division onsite in London. As a Social Media Analyst, you will be responsible for monitoring trends as they develop and to provide Real Time analysis and insight to a number of key stakeholders, so that they can take appropriate action in terms of improvements to services. The ideal candidate will have a wealth of experience in working with social media analytics as well as a strong understanding of social platforms.

Key Tasks and Responsibilities
*To develop and maintain relationships with key stakeholders (Digital Delivery Centres, Corporate Communications, Press Office, Customer Strategy, Senior Leaders, etc.) in order to identify the topics that are of strategic importance to the Department and produce the search queries.
*Regular updates, taking account of emerging issues, policy and trends, in order that it remains current.
*Working with the new Digital Delivery Centres to support User Researchers with insight that will help to develop appropriate digital products and services, as well as to provide Real Time feedback on service that move to live.
*Short-term horizon scanning - using various social media channels to anticipate sentiment, reaction and issues with developing policy, products or services.
*Working with various planning and comms teams from across the Department to understand the pipeline for Key Business Events and new products and services.
*Real Time reporting - when alerted to spikes in chatter around our topics, the jobholder will aim to produce a report for Senior Managers and Press Office within 30 minutes.
*A summary of the issue, details about the channels on which it is trending and whether it has been picked up by influential users (using Klout scores or similar) or the media.
*Ad-hoc reporting as requested, which may be in the form of detailed analysis or a "top level" report. For example, providing a daily deep-dive into Self Assessment to support the SA peak (or, similarly, for Tax Credits), ensuring that customer feedback and emerging issues are captured.
*Daily monitoring of various social media channels to ensure that the Social Customer Support team is fully-supported in terms of emerging issues that may affect responses or have an impact on the reputation of the Department.

Key Knowledge and Skills
*Experience of social media analytics
*Strong understanding and knowledge of social platforms
*Experience of working with multiple data sources including web analytics, media statistics and social media data.
*They should be able to interrogate and analyse data using social analytics software and raw data (eg Excel) and social listening and insight tools.
*Experience in social analytics insights, reporting and data collation is also necessary for this role.

For further information please contact (see below) or call.