Services Product Marketing Manager

OVERVIEW:
The Services Product Marketing Manager will design and create campaigns and content for NPI (New product introduction) and sustaining marketing in support of key financial and positioning targets and objectives

RESPONSIBILITIES:
Develop a deep understanding of VOC and end user/decision maker personas
Build 3 year global strategic plan including a solutions road map, financial plan and 1 year operating plan
Contribute and document Services marketing strategy and tactics based on key objectives of BU's, Regional Marketing, Vertical Marketing, Channels, and Sales.
Contribute to global product marketing content and campaign architectures.
Execute creative development. Document and communicate Services positioning and messaging.
Lead global NPI and Sustaining Marketing program elements for Services across EVM and ATI.
Own 100% of Services pages on website, partner portals, and the Source
Drive the AR, PR, Social, Corp Comms programs for Services. Ensure we integrate and deliver on strategy and messaging for products at key events.
Monitor and respond to competitive activities.
Financial acumen: understanding details of product business case, and performance metrics. Ensuring ROI from marketing programs.
Identify and monitor global Services, specifically Managed Services, market trends both internally and externally.
Identify key leading and lagging indicators of success, reporting on them monthly.

SKILLS:

QUALIFICATIONS:
5+ years relevant work experience in product marketing
3+ years services and managed services experience
Marketing program development
Creative content development and assessment
Strategic thinking and strategy development
Develop and track to budget forecasts and actuals for program spending
Manage invoice submissions and payment tracking for relevant program spending
Proven track record of working with and managing agency relationships
Exceptional influencing skills
Cross functional partnership and leadership skills
Broad virtual team leadership - BU, regions, marketing team members.
Campaign architecture development
Sales enablement mapping
Project Management
Financial Acumen - ROI, Business Case attainment