SEO & PPC Specialist

SEO AND PPC SPECIALIST

Leading Digital Media agency requires a skilled and experienced SEO and PPC Specialist.

Our client requires an Inhouse PPC & SEO specialist who has proven experience of creating, managing and optimising PPC campaigns via Google, Facebook and other SEO/Digital platforms.

In this position you will be working with the full team to deliver growth and acceleration from PPC conversions and lead generation.

SEO and PPC Specialist

Reporting and analysis including conversion and funnel analysis.

Assisting with and deciding targeting lines and execution strategies, including keyword lists, advert writing to ensure an effective PPC campaign.

Planning, forecasting performance, optimisation ensuring results against terms of spend, ability to understand, track and measure ROI.

Ability to apply SEO best practices, keyword targeting, keyword density, split-testing landing pages and usability optimisation, link-building exercises.

Experience:

Proven experience managing campaigns and working within a PPC environment

Minimum 3-4 years working within PPC ideally within an agency background

Ideally certified Google Adwords/Analytics

Experience in working within budget control environments

Solid up to date SEO experience

Ability to use various metrics available to define reports to best measure the qualitative and quantitative state of our SEO success, matched against the aims and goals of the business

Experience with web technologies, application Servers, Middleware, Enterprise application integration

Strong collaboration skills and team working approach
Excellent communication skills - Both written and verbal

Ideally Graduate with understanding of digital marketing fundamentals
Interest in, and passion for, Digital Media/SEO
Knowledge of HTML/JavaScript
Experience in Social Media campaigns - Twitter, Facebook, Linkedin etc.
Understanding of Analytics software
Web content management/content editing skills
Logical, analytical approach to problem solving and close attention to detail